MONTREAL, Feb. 10, 2022 /CNW Telbec/ - Yellow Pages Limited
(TSX: Y) (the "Company"), a leading Canadian digital media and
marketing company, announced it has introduced a unique advertising
solution that centralizes the small and medium sized business's
("SMB's") digital marketing into a single platform.
"SMB owners often struggle with deciding where to allocate their
advertising dollars to maximize their return on investment. Our new
Multi-Channel Ads solution allows SMBs to launch within days of
sale, digital ads that will be shown at the right time, to the
right customer, on the right platforms, including Google, Meta and
Instagram," said Sherilyn King,
Senior Vice President Sales, Marketing and Customer Service of
Yellow Pages Limited. She continued, "Our offering is enabled by
our new strategic partnership with GotU, an innovative, AI-based
digital campaign creation and optimization platform."
"We are excited to partner with Yellow Pages and work together
on innovative projects. Our combined, deep industry knowledge and
expertise will assist in making Yellow Pages' SMBs a success," said
Paolo Portioli, CEO of GotU.
About Yellow Pages Limited
Yellow Pages Limited (TSX: Y) is a Canadian digital media and
marketing company that creates opportunities for buyers and sellers
to interact and transact in the local economy. Yellow Pages holds
some of Canada's leading local
online properties including YP.ca, Canada411 and 411.ca. The
Company also holds the YP, Canada411 and 411 mobile applications
and Yellow Pages print
directories. For more information visit www.corporate.yp.ca.
About GotU
GotU Limited is a MarTech company present in various markets,
primarily EMEA and North America,
which develops technology and offers unique hyperlocal, cross
channel advertising and marketing services aimed at Resellers who
support the growth of local SMEs and Brands that want to promote
their stores locally. We design innovative, AI-based platforms to
assist with supporting the number of clients visiting websites and
stores. For more information visit https://gotu.io
SOURCE Yellow Pages Limited