MONTREAL, Oct. 19, 2015 /CNW Telbec/ - Yellow Pages, a
leading digital media and marketing solutions company in
Canada, announced today that its
quality business information on its flagship YP.ca digital platform
is now being provided directly to Apple, syndicating Canadian local
business contact information to Apple Maps.
Data provided includes business address, geocoordinates, phone
number, category, websites URL, hours of operations, photos, rating
and reviews and other available information.
"We are pleased to bring our YP.ca local business listings data
to Apple Maps" said Matthieu Houle,
Vice-President, Digital Media of Yellow Pages. "This is another
proof point in our company's digital transformation and provides
added value for Yellow Pages clients and listings through
visibility, traffic and leads. Our business listings content is now
available to iPhone, iPad, iPod touch, Apple Watch and Mac users,
allowing them to search, find, contact and navigate to over a
million business locations in Canada using Apple
Maps."
With data on approximately 1.8 million businesses in
Canada, Yellow Pages has among the
most comprehensive content and contact information for Canadian
businesses. Particularly strong in the small business segment,
Yellow Pages content helps Canadians discover their neighbourhoods
and make smart purchase decisions.
Yellow Pages has been actively transforming its business over
the last few years, offering a growing suite of digital products,
services and visibility to its customers. Approximately 57% of
Yellow Pages' total annual revenues are derived exclusively from
digital products and services.
About Yellow Pages
Yellow Pages (TSX: Y) is a Canadian
digital media and marketing solutions company that supports
neighbourhood economies by helping local businesses reach new
customers and foster stronger relationships with existing clients
through its various media and products. Yellow Pages holds some of
Canada's leading local online
search properties including YP.caTM,
RedFlagDeals.comTM, Canada411.caTM the
Comfree/DuProprio network, and YP NextHome, as well as mobile
applications YP, YP Shopwise, YP Dine, Comfree, RedFlagDeals,
Canada411 and 411.ca, as well as the Yellow PagesTM
print directories. Yellow Pages is also a leader in national
digital advertising through Mediative, a division of Yellow Pages
devoted to digital marketing and performance media services for
national-scale agencies and customers. For more information, visit
www.corporate.yp.ca.
SOURCE Yellow Pages