Yellow Pages Group (YPG) announced today the appointment of Darby Sieben as
President of Mediative, the digital marketing and digital product incubator
division of YPG, effective immediately. 


Mr. Sieben brings over 15 years of experience in the digital media, marketing
and start-up sectors to his new role. Formerly head of business development and
strategic partnerships at YPG, Mr. Sieben lead the negotiation and management of
partnerships key to the ongoing growth and transformation of YPG. Under his
tenure, YPG grew existing agreements with companies like Google and inked
strategic traffic and content sharing agreements with Yahoo! Canada, Facebook,
Twitter, Microsoft, Foursquare, The Weather Network, and CBC. 


Additionally, Mr. Sieben spearheaded the content distribution strategy for YPG
that culminated in the eventual launch of YellowAPI, the company's open data
distribution platform. YellowAPI currently has over 2,500 freelance and company
app developers to populate their local search apps with Yellow Pages listings. 


"Darby has been instrumental in moving the digital transformation of this
company forward by developing results-oriented strategies to help YPG grow its
digital footprint and extend the digital reach of our clients," said Doug A.
Clarke, Senior Vice-President, Sales. "As our transformation continues to
accelerate, the innovation and expertise pioneered by our Mediative division is
an engine of this shift. We're confident that Darby's leadership will accelerate
the opportunities that lie ahead for both Mediative and YPG as a whole." 


About Yellow Pages Group 

Yellow Pages Group (YPG) is a leading media and marketing solutions company in
Canada. The Company serves Canada's small businesses marketing needs through its
nationwide sales force of media consultants. YPG also caters to the country's
largest national agencies and advertisers through Mediative, its national
digital advertising and marketing solutions division. YPG is held by Yellow
Media Limited (TSX:Y), which owns and operates some of Canada's leading
properties and publications including Yellow Pages(TM) directories,
YellowPages.ca(TM), Canada411.ca and RedFlagDeals.com(TM). Yellow Media's
network of online properties reaches over 8.7 million unique visitors monthly.


About Mediative 

Mediative is one of North America's largest integrated advertising and digital
marketing companies, specializing in maximizing the online presence of some of
the world's most respected brands. Mediative's best-in-class digital media
strategists and experts serve national agencies and advertisers through its two
divisions: YPG Ad Network and Mediative Performance. Mediative covers all print,
search, display and social networks to drive performance marketing for clients
across the entire buying cycle, from brand awareness to lead generation and
sales. The company also integrates data, media networks and technology to help
advertisers, publishers and retailers connect with audiences. Mediative has over
180 employees across six North American offices: Montreal, Toronto, Kelowna,
Vancouver, Indianapolis, and Pennsylvania. Mediative is a division of Yellow
Pages Group. 


FOR FURTHER INFORMATION PLEASE CONTACT: 
Media
Fiona Story
Senior Manager, Public Relations
514-934-2672
fiona.story@ypg.com


Investors
Pierre Van Gheluwe
Treasurer
514-934-4325
pierre.vangheluwe@ypg.com
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