Yellow Pages Group Launches Shop Local a Shopping Event to Encourage Support for Local Businesses and Neighbourhood Economies
February 08 2013 - 7:02AM
Marketwired
Editors Note: There is one image and four videos associated with
this press release.
In an extension of its commitment to helping small businesses
thrive, Yellow Pages Group (YPG) is launching a new event series
called Shop Local tomorrow. This weekend shopping event is designed
to draw awareness to the important role of local shopping in
supporting neighbourhood businesses and creating sustainable
communities.
"We have a long history of working with local businesses and
understanding their various needs in attracting customers. Now,
with an increasingly fragmented marketplace, there is a growing
divide between small local businesses who tend to be rooted to one
neighbourhood or area and consumers whose purchase points can span
the globe with the rise of online shopping vehicles," said Marc P.
Tellier, President and CEO of Yellow Pages Group.
"We believe in championing neighbourhood economies and the
positive effects of local commerce. As a company we invest in both
traditional and digital marketing solutions specifically designed
with the needs of small and medium-sized businesses to reach their
clients across a multitude of channels in mind. Shop Local is
another important initiative we've created to help continue to
bridge the gap between local merchants and consumers, highlight the
essential role local businesses play in the prosperity and
sustainability of our neighbourhoods, and promote an understanding
of how consumer choices on what and where to buy affect our
communities," continued Tellier.
The first ever Shop Local event will be hosted by the downtown
area of Oakville, Ontario in partnership with the Downtown Oakville
BIA (business improvement association) and the support of the
Oakville Chamber of Commerce.
"Downtown Oakville is a dynamic shopping district with a lot of
history. It is home to hundreds of local businesses, many of whom
have been part of the landscape of this community for decades,"
said Nicholas Bourikas, Board Chair of the Downtown Oakville BIA
and founder of Canadian Sound, a local electronic design &
installation business. "We're very pleased to have been selected to
host the inaugural Shop Local event, reconnect residents with local
merchants and provide an opportunity to showcase our business
owners and the positive impacts their presence has had on the
Oakville area."
This weekend on Saturday, Feb. 9 and Sunday, Feb. 10, over 100
participating Downtown Oakville businesses will be offering deals,
special offers and savings to encourage shoppers to show their
support for their local merchants and draw attention to the
positive impacts local shopping has on neighbourhoods.
For more information on Shop Local, videos and information on
participating businesses and exclusive deals offered, visit
shoplocal.yellowpages.ca or follow the @ShopLocalCanada twitter
account.
Key Statistics about Small Businesses in Canada
-- Small businesses contribute more than 30 percent of Canada's GDP.
-- As of 2011, small businesses employed approximately 5 million
individuals in Canada, or 48 percent of the total labour force in the
private sector.
-- On average, approximately 100,000 new small businesses are created in
Canada annually.
(Source: Industry Canada, Key Small Business Statistics Report,
July 2012)
Key Impacts and Benefits of Local Shopping
-- Local businesses create jobs
-- Local businesses create neighbourhood prosperity
-- Better customer service
-- Decision-making power stays local
-- Local businesses keep dollars close to home
-- Local businesses are community-oriented
-- Local shopping reduces environmental impact due to shorter commuting
distances
(Sources: Institute for Local Self-Reliance, Industry Canada,
Oakville Chamber of Commerce)
About Yellow Pages Group
Yellow Pages Group (YPG) is a leading media and marketing
solutions company in Canada. The Company serves over 300,000 local
businesses through its nationwide sales force of media consultants.
YPG also caters to the country's largest national agencies and
advertisers through Mediative, its national digital advertising and
marketing solutions division. YPG is held by Yellow Media Limited
(TSX:Y), which owns and operates some of Canada's leading
properties and publications including Yellow Pages(TM) directories,
YellowPages.ca(TM), Canada411.ca and RedFlagDeals.com(TM). Yellow
Media's network of online properties reaches over 9 million unique
visitors monthly.
To view the image associated with this press release, please
visit the following link:
http://www.marketwire.com/library/20130207-Shop_Local_800.jpg
To view the videos associated with this press release, please
visit the following links:
http://www.youtube.com/watch?v=4hedD22O4Ak
http://www.youtube.com/watch?v=brjodaEkw-8
http://www.youtube.com/watch?v=7RlKs5q5ZJ0
http://www.youtube.com/watch?v=tz_KxdA5pqM
Contacts: Media: Connie Burke Infinity Communications
416-809-0766connie@infinity-pr.com Fiona Story Yellow Pages Group
514-934-2672fiona.story@ypg.com
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