Mayor of Montréal underscores the
initiative during trade mission to Los
Angeles
MONTRÉAL, Nov. 15, 2018 /CNW
Telbec/ - To enhance the excellence of Québec's audiovisual
production industry, Quebecor, via its subsidiaries MELS and TVA,
along with the Quebec Film and Television Council (QFTC), in
conjunction with the Conseil québécois des événements
environmentally responsible (CQEER), today launched Rolling
Green, an action plan to accelerate the shift towards
environmentally responsible audiovisual production in Québec. The
unifying project has the support of all major industry players and
will reinforce Québec's positioning in international markets.
Montréal Mayor Valérie Plante, currently in Los Angeles to promote Montréal's movie
industry, took the opportunity to inform American producers of the
creation of Rolling Green.
The audiovisual production industry has a significant
environmental impact, including the effects of soundstage
operations, energy consumption, greenhouse gas emissions and waste.
The environmental action plan will reduce the Québec film and
television industry's environmental footprint and make it a leader
in green audiovisual production, joining the ranks of major studios
in Western Canada, the U.S.,
France and Australia.
"Our industry will be able to meet the growing local demand for
environmentally responsible productions and stand out
internationally, as sustainability is becoming an important
criterion for foreign producers when choosing locations," says
Pierre Moreau, CEO of the QFTC.
"This competitive edge will complement our industry's many
internationally recognized advantages, such as our highly qualified
labour force, our wide-ranging expertise, our facilities and the
favourable economics of filming in Québec."
"As a major player in film and television production, through
MELS and TVA, we are proud to launch Rolling Green, a
project that will reduce our environmental footprint, motivate our
employees and attract more foreign productions to our film stages,"
says Pierre Karl Péladeau, President and CEO of Quebecor. "I am
confident that, with the participation of all industry players, we
will have a positive economic, environmental and social
impact."
"I'm very proud to see that Montréal's film and television
industry is so dynamic and proactive," commented Montréal Mayor
Valérie Plante. "The entire industry's active support for the
Rolling Green project launched by Quebecor and the QFTC will
help position Montréal as a centre of environmentally responsible
audiovisual production, which aligns with our commitment to make
Montréal a green city driven by sustainable development. I fully
support this exemplary initiative!"
The major industry players supporting Rolling Green include the
Alliance québécoise des techniciens et techniciennes de l'image et
du son (AQTIS), the Association québécoise de la production
médiatique (AQPM), the Directors Guild of Canada (DGC) Québec, IATSE 514 and IATSE 667,
and the Institut national de l'image et du son (INIS).
Transforming practices through green initiatives
The
project's purpose is to promote the adoption of environmentally
responsible practices in all aspects of audiovisual production in
Québec, starting in 2019.
Action priorities
- Equip the industry by developing resources, including a
complete guide, to support environmentally responsible practices
for productions filmed in Québec
- Engage the players in Québec's audiovisual industry by
creating an advisory committee tasked with promoting environmental
responsibility
- Educate industry players by providing training and
workshops
- Communicate through, among other things, a microsite
that brings together all Rolling Green resources,
information and activities.
Primary areas of involvement
- Transportation of goods and personnel
- Catering
- Set design and reclamation
- Energy and natural resource use
- Waste management
About the QFTC
The Quebec Film and Television Council
(QFTC) is a non-profit organization that contributes to the
development and competitiveness of Québec as a world-class
multi-screen production centre. As an economic development agency,
its mission is to generate investment in Québec by relying on
competitive tax incentive programs, the expertise of industry
members, architectural diversity, the quality of infrastructure and
the industry's ability to export its products to foreign
markets.
Information: www.qftc.ca
About Quebecor
Quebecor, a Canadian leader in
telecommunications, entertainment, news media and culture, is one
of the best-performing integrated communications companies in the
industry. Driven by their determination to deliver the best
possible customer experience, all of Quebecor's subsidiaries and
brands are differentiated by their high-quality, multiplatform,
convergent products and services.
Québec-based Quebecor (TSX: QBR.A, QBR.B) employs more than
10,000 people in Canada.
A family business founded in 1950, Quebecor is strongly
committed to the community. Every year, it actively supports more
than 400 organizations in the vital fields of culture, health,
education, the environment and entrepreneurship.
Visit our website: www.quebecor.com
Follow us on Twitter: twitter.com/Quebecor
SOURCE Quebecor