MONTREAL, Oct. 4, 2018 /CNW Telbec/ - Today, Quebecor
announces the launch of a brand-new media platform that's daring,
accessible, different and forward-thinking: QUB radio. It
will be available online or via a user-friendly app, with a
selection of live radio shows as well as an impressive podcast
library. QUB radio is an innovative audio project that positions
Quebecor as a digital media leader in Canada.
"Today marks the dawn of a new era for Quebecor,"
explains Pierre Karl Péladeau, President and Chief Executive
Officer of Quebecor. "The introduction of our first digital
radio service allows us to maximize our convergence strategy – just
like we did 10 years ago with mobile services – as we launch an
additional media platform to broadcast our high-quality content.
We're proud to offer Quebecers customized programming with the best
local talent in a wide range of fields."
"Digital audio is a growing part of the Quebec media landscape," adds Mathieu Turbide, Vice President, Digital
Content, Quebecor. "Quebecers are changing their news and
entertainment consumption habits, and we have to stay on top of
these technological innovations. That's why we're introducing this
digital radio offering, along with a podcast production and
broadcasting platform, all designed to leverage our team's
strengths and diversify our audiences."
Talk Radio Focusing on Public Affairs
To launch this major project, Quebecor has recruited popular
media personalities who can attract Quebec audiences to the new radio platform. In
the talk-radio format, QUB radio welcomes Mario Dumont, Benoit
Dutrizac, Richard Martineau
and Sophie Durocher back to the
airwaves, along with a multitude of new, insightful voices offering
diverse opinions, including Bianca Longpré, Geneviève Pettersen and
Vanessa Destiné.
QUB Podcasts: Expect the Unexpected
In terms of podcasts, QUB will launch with a dozen offerings
from various genres, all characterized by their originality and
daring. The service will also include podcasts from up-and-coming
local production companies Magnéto and Transistor
Media. In addition, listeners will have access to on-demand
streaming of all radio shows, featured interviews, and program
highlights.
Anywhere, Anytime Listening
QUB radio will be entirely accessible online – via its own
website: qub.radio, as well as the Journal de Montréal,
Journal de Québec and TVA Nouvelles websites – and
through the QUB radio, TVA Nouvelles and J5 apps.
Listeners can also tune in via popular platforms such as
TuneIn, MyTuner Canada and others. The QUB radio
environment will allow users to customize their experience by
proposing and updating content based on their specific interests.
With digital radio and podcasts, this new media offers listeners
from across Quebec an intimate
connection to their favourite hosts and content, anywhere,
anytime.
The Countdown Is On
You can now download the QUB radio app to catch all the
excitement of the official launch on Monday, October 15, starting at
6 a.m. with the morning show
Dutrizac de 6 à 9.
About Quebecor
Quebecor, a Canadian leader in
telecommunications, entertainment, news media and culture, is one
of the best-performing integrated communications companies in the
industry. Driven by their determination to deliver the best
possible customer experience, all of Quebecor's subsidiaries and
brands are differentiated by their high-quality, multiplatform,
convergent products and services.
Quebecor (TSX: QBR.A, QBR.B) is headquartered in Québec and
employs more than 10,000 people in Canada.
A family business founded in 1950, Quebecor is strongly
committed to the community. Every year, it actively supports more
than 400 organizations working in the vital fields of culture,
health, education, the environment and entrepreneurship.
Visit our website: www.quebecor.com
Follow us on Twitter: twitter.com/Quebecor
SOURCE Quebecor