More Than 10.5 Million Unique Visitors in Canada: Canoe Network Sets New Traffic Record
May 03 2012 - 11:41AM
Marketwired
Sun Media Corporation, a subsidiary of Quebecor Media, proudly
announces that the Canoe network has set a Canadian traffic record
with more than 10.5 million unique visitors per month. The Canoe
network comprises all Quebecor Media websites, including the TVA
and Archambault sites as well as all Sun Media Corporation
sites.
Canada's top online destination for news and information
The new milestone confirms the Canoe network's strong position
as the most frequently visited online destination for news and
information in Canada. The Canoe network ranks 9th in visitor
traffic among all web properties in Canada and 2nd in Quebec, just
behind the behemoth Google, which logs 5.8 million unique visitors
per month.
The Canoe network now reaches 41% of all Internet users in
Canada and more than 95.5% of Internet users in Quebec. "Our
priority for the Canoe network, as for our newspapers, television
services and digital content delivery channels, is to provide users
with the best possible experience by offering rich content and
quality information in a user-friendly environment," said Pierre
Karl Peladeau, President and CEO of Quebecor, Quebecor Media and
Sun Media Corporation. "We are pleased to see that, once again, we
have been able to meet our customers' expectations."
Reasons for dramatic growth
The strong growth was due in large part to Sun Media
Corporation's efforts to refocus its digital services. The
Corporation has overhauled many of its websites across Canada,
including the Toronto Sun, Ottawa Sun, Calgary Sun, Winnipeg Sun
and Edmonton Sun sites. It also launched a number of
English-language community sites recently and will create more
between now and the fall of 2012.
In Quebec, the journaldemontreal.com and journaldequebec.com
sites have registered impressive traffic increases since they were
revamped in February 2012, with more than 407,000 and 211,000
unique visitors respectively. As well, the resounding success of
the TVA network's popular program Star Academie drove traffic to
its website.
With 10.5 million unique visitors per month, the Canoe network
is an essential Canadian online destination not only for consumers
but also for advertisers seeking a quality web environment to reach
their target audiences. The Canoe network's powerful position is
the result of a sustained collective effort by all its people to
satisfy its loyal visitors and advertisers.
Source: comScore Inc., Home/Work - Canada, March 2012
Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is
Canada's largest newspaper publisher, based on the circulation of
paid and free newspapers, publishing over 15.1 million copies each
week. With 36 paid-circulation daily newspapers and 6 free dailies
in 9 of the 10 largest urban markets in Canada, each with its own
dedicated website, and almost 200 community newspapers, shopping
guides and other specialty publications, Sun Media Corporation's
English and French language newspapers and websites make it a
leading provider of local news and information. Sun Media
Corporation regroups the activities of Osprey Media and Canoe.ca,
an integrated enterprise offering e-commerce, information and
communication services that operates a network of Internet portals
that attracts over 10.5 million unique visitors per month in
Canada, including 5.7 million in Quebec. Sun Media Corporation also
provides a range of commercial printing and related services as
well as distribution services for newspapers, flyers and
magazines.
Contacts: J. Serge Sasseville Senior Vice-President, Corporate
and Institutional Affairs Quebecor Media Inc. (514)
380-1864serge.sasseville@quebecor.com
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