Quebecor Media Welcomes Sears Canada in Choosing LE SAC PLUS
April 19 2012 - 11:59AM
Marketwired
Quebecor Media Network Inc., a subsidiary of Quebecor Media Inc.,
is pleased to announce an exclusive new agreement to distribute
Sears Canada Inc.'s national flyer in LE SAC PLUS. Under the
agreement, Quebecor Media Network will distribute more than 100
million pieces of promotional literature across Quebec per year for
Sears. The flyers will be supported by a media campaign developed
by Quebecor Media and carried by all its media properties during
the life of the contract.
The agreement with respect to LE SAC PLUS is an extension of
Quebecor Media's national distribution agreement with Sears Canada,
which covers newspapers, television, magazines and the Internet in
both Quebec and English Canada.
"We are proud of the strong national partnership we have been
able to build over the years with Sears Canada," said Pierre Karl
Peladeau, President and CEO of Quebecor Inc, Quebecor Media Inc.
and Sun Media Corporation. "The agreement announced today
demonstrates Sears confidence in LE SAC PLUS, a new distribution
alternative that leverages all of Quebecor Media's properties to
reduce advertisers' distribution costs and support their
growth."
Sears joins leading advertisers such as Jean Coutu, Best Buy,
Future Shop, Rossy, Centre Hi-Fi, Stereo Plus and Ashley in LE SAC
PLUS, as well as many regional and local advertisers.
Quebecor Media Network is Canada's leading distributor of
flyers. It reaches more than 6.7 million Canadian households every
week, including 3.4 million in Quebec. Together, Quebecor Media's
properties (newspapers, magazines, web sites, television channels
and illico) reach 96% of Quebec households every week.
About Quebecor Media
Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A)
(TSX:QBR.B), one of Canada's most important holding company
operating in the telecommunications and media businesses. With more
than 16,000 employees, Quebecor Media Inc., through its subsidiary
Videotron Ltd., is an integrated communications company engaged in
cable television, interactive multimedia development, Internet
access services, cable telephone services and mobile telephone
services. Through Sun Media Corporation, Quebecor Media Inc. is the
largest publisher of newspapers in Canada. It also operates
Canoe.ca and its network of English and French language Internet
properties in Canada. In the broadcasting sector, Quebecor Media
Inc. operates, through TVA Group Inc., the number one French
language general interest television network in Quebec, a number of
specialty channels and the SUN News English language channel.
Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major
interactive technologies and communications agency with offices in
Canada, the United States, Europe and Asia. Quebecor Media Inc. is
also active in magazine publishing (TVA Publishing Inc.), book
publishing and distribution (Sogides Group Inc. and CEC Publishing
Inc.), the production, distribution and retailing of cultural
products (Archambault Group Inc. and TVA Films), video game
development (BlooBuzz Studios, L.P.), DVD, Blu-ray disc and
videogame rental and retailing (Le SuperClub Videotron Ltd.), the
printing and distribution of regional newspapers and flyers
(Quebecor Media Printing Inc. and Quebecor Media Network Inc.),
news content production and distribution (QMI Agency),
multiplatform advertising solutions (QMI Sales) and the publishing
of printed and online directories, through Quebecor
MediaPages(TM).
Contacts: J. Serge Sasseville Senior Vice President, Corporate
and Institutional Affairs Quebecor Media Inc. (514)
380-1864serge.sasseville@quebecor.com
Quebecor (TSX:QBR.A)
Historical Stock Chart
From Jun 2024 to Jul 2024
Quebecor (TSX:QBR.A)
Historical Stock Chart
From Jul 2023 to Jul 2024