QBR.A Quebecor Inc

Quebecor Media Network Inc., a subsidiary of Quebecor Media Inc., will, in the coming days, launch a brand new distribution bag called LE SAC PLUS. This new distribution bag will be delivered door to door throughout Quebec beginning August 31. On top of being used to deliver all Quebecor Media community papers, LE SAC PLUS will also be used to deliver advertising materials such as flyers, promotional inserts, product samples and other added-value promotional items on a weekly basis. LE SAC PLUS will become an indispensable tool for all advertisers wishing to reach target audiences within the province of Quebec.

An exceptional distribution tool, LE SAC PLUS will also have its Web counterpart starting in October. This website promises to offer an innovative solution to online promotional needs.

"We are very proud to launch the new SAC PLUS, which is sure to become a market reference for both advertisers and local consumers who want to save and make smart product choices. Thanks to our distribution network, geographic coverage and our targeting and data analysis capabilities, LE SAC PLUS will allow advertisers to reach their target audiences with unmatched precision," states Lyne Robitaille, Executive Vice-President of Operations, Eastern Canada, Sun Media Corp.

Quebecor Media Network is the country's leading promotional flyer distributor. Our network reaches 6.7 million households per week in Canada, 3.3 million of which are in Quebec. In 2010, Quebecor Media Network delivered over 5.5 billion promotional flyers in Canada.

To highlight the launch of the brand new SAC PLUS, the Quebecor Media Network is also offering a huge promotion. This exclusive mega-contest entitled "Empty your bag, pack your suitcase," which will be held from August 31 to October 11, will give readers a chance to win prizes beyond their wildest dreams by offering them unique experiences. Prizes: 6 exceptional vacation packages and 12 prestigious prizes offering the chance to meet and spend time with some of their favourite stars.

This distinctive and original promotional campaign will be deployed across all Quebecor Media platforms including TVA, LCN, CASA, Mlle, Prise 2, canoe.ca, Le Journal de Montreal, Le Journal de Quebec, free newspaper 24 Heures and other local weeklies. Every week, during the entire duration of the contest, readers will also find in LE SAC PLUS a promotional insert detailing exclusive weekly prizes, as well as the contest keyword and instructions.

The brand new SAC PLUS: a Quebecor Media Network exclusive available beginning August 31.

Quebecor Media inc.

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX: QBR.A)(TSX: QBR.B), one of Canada's most important holding company operating in the telecommunications and media businesses. With more than 16,000 employees, Quebecor Media Inc., through its subsidiary Videotron Ltd., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephone services and mobile telephone services. Through Sun Media Corporation, Quebecor Media Inc. is the largest publisher of newspapers in Canada. It also operates Canoe Inc. and its network of English and French language Internet properties in Canada. In the broadcasting sector, Quebecor Media Inc. operates, through TVA Group Inc., the number one French language general interest television network in Quebec, a number of specialty channels and the SUN News English language channel. Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is also active in magazine publishing (TVA Publishing Inc.), book publishing and distribution (Sogides Group Inc. and CEC Publishing Inc.), the production, distribution and retailing of cultural products (Archambault Group Inc. and TVA Films), DVD, Blu-ray disc and videogame rental and retailing (Le SuperClub Videotron Ltd), the printing and distribution of regional newspapers and flyers (Quebecor Media Printing Inc. and Quebecor Media Network Inc.), news content production and distribution (QMI Agency), multiplatform advertising solutions (QMI Sales) and the publishing of printed and online directories, through Quebecor MediaPagesTM.

Contacts: J. Serge Sasseville Vice-President, Corporate and Institutional Affairs Quebecor Media Inc. 514-380-1864 serge.sasseville@quebecor.com