MMT M6 Metropole Television

Regulatory News:

M6 Métropole Télévision (Paris:MMT):

  1st Quarter     (in € millions) 1 2011 2012 change   Group advertising revenues 194,9   202,5   +3,9% - of which M6 channel advertising 162,0 164,5 +1,5% - of which digital channels and other media advertising 32,8   38,1   +16,0% Non advertising revenues 147,8 152,6 +3,2%             Consolidated revenues 342,7   355,1   +3,6%  

In the first quarter of 2012, the M6 Group consolidated revenues were up +3.6% at € 355.1 million.

M6 Group’s advertising revenues (M6 channel, digital channels, Internet) were up +3.9% in the three first months of 2012 amounting to € 202.5 million (a record for a first quarter), of which € 164.5 million for M6 channel’s advertising revenues (+1.5%) and € 38.1 million for other advertising revenues (+16.0%).

The Group’s non advertising revenues were up +3.2%.

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M6 FTA Network

(in € millions)  

1st Quarter

   

2011

2012

change

Consolidated Revenues 165,6 168,2 +1,6%

o.w. M6 channel advertising

162,0 164,5 +1,5%  

In a sluggish economic environment and despite a tough base effect (+8.0% in the first quarter of 2011), M6 channel’s advertising revenues posted an increase of +1.5%, related to its audience ratings performances.

With an average audience share of 11.6% on all targets, M6 reported the best growth among all channels (up 1.1 pt over a year, source Médiamétrie), thanks to the success of its programmes in access prime time (Le 19’45, Scènes de Ménages,…), and in prime time (Top Chef, Capital, NCIS,…)

M6 pursues its strategy aiming at broadcasting powerful and federative programmes during peak times (6:00 – 11:00 pm), such as the broadcasting of 10 matches of the UEFA Euro 2012 to come in the second quarter.

Digital channels

(in € millions)   1st Quarter     2011 2012 change Consolidated Revenues 39,4 43,4 +10,2%  

At the end of March 2012, digital channels’ revenues (channel advertising revenues and distribution revenues) were up +10.2%.

Growth was mainly driven by W9, which preserved its leadership among DTT channels on commercial target (average audience share of 4.0% on H