You Could Be One of the First to Own PlayStation®VR Courtesy of Taco Bell
September 15 2016 - 8:00AM
Business Wire
Taco Bell opens virtual reality pop-up
experience in New York City to kick off PlayStation®VR
sweepstakes
Virtual reality is one of the hottest gifts this holiday season
-- and Taco Bell knows hot. That’s why Taco Bell is teaming up with
Sony Interactive Entertainment to give away PlayStation®VR before
it’s available in stores.
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Taco Bell is teaming up with Sony
Interactive Entertainment to give away PlayStation®VR before it’s
available in stores. (Photo: Business Wire)
Beginning September 15, each Taco Bell® Big Box will include a
unique code for consumers to text in for a chance to be one of the
first to win a PlayStation®VR headset. The Taco Bell Big Box
includes the new Cheddar Habanero Quesarito, a Doritos® Locos Taco,
a Crunchy Taco and a medium fountain drink. Boxes will be available
during the promotion from Sept. 15 to Oct. 19 at participating Taco
Bell locations while supplies last.
What better way to kick off the virtual reality promotion of the
season than with a real life Taco Bell pop-up in New York City, the
Taco Bell VR Arcade? The pop-up, located at 79 Greene Street in New
York’s SoHo neighborhood, will run from Thursday, Sept. 15 to
Friday, Sept. 16. From 11 a.m. to 5 p.m. Taco Bell and VR fans can
demo PlayStation®VR, several launch games and, of course, enjoy
delicious Taco Bell food.
“Taco Bell is a brand that lives at the intersection of food and
culture, and that is why we’re particularly excited to be giving
people the chance to be among the first to access the hottest tech
this season with PlayStation®VR -- along with our limited edition
spicy Quesarito $5 box. It's two exclusives brought together,” said
Marisa Thalberg, chief marketing officer at Taco Bell. “For those
in the New York City area, we invite you to visit our Taco Bell VR
Arcade to get a taste of the experience.”
Taco Bell’s PlayStation®VR promotion marks the fourth time the
company has teamed up with Sony Interactive Entertainment for a
PlayStation®-themed giveaway, following last year’s Limited Edition
Gold PS4® Bundle.
“We’re thrilled with the early response to PlayStation®VR and
can’t wait for more people to experience the future of gaming,”
said Eric Lempel, senior vice president, marketing at Sony
Interactive Entertainment America. “After the success of our past
Taco Bell giveaways, we’re excited to partner with them to reward
fans with an opportunity to win PlayStation®VR before it’s
available in stores on October 13.”
Some winners will begin receiving their prize bundles on October
11, 2016, two days before PlayStation®VR is available in stores.
Prize bundles will include a PlayStation®VR headset, a PlayStation
Camera, two PlayStation Move motion controllers and a $40
PlayStation®Store credit that can be used towards a game of the
winner’s choice.
No purchase necessary to enter or win. Void where prohibited.
Promotion begins at 12:01 AM (ET) on Sept. 15, 2016, and ends at
11:59:59 PM (ET) on Oct. 19, 2016. Open to legal residents of the
50 United States and D.C. (excluding Hawaii) who are at least 18
years of age. See Official Rules at www.tacobell.com/winpsvr for
details on how to enter, free method of entry, prize details,
restrictions and terms and conditions of participation. Message and
data rates may apply for each text message sent and received. Check
wireless plans for details.
*A potential winner will be notified on an average of every 15
minutes during the promotion.
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
is the nation's leading Mexican-inspired quick service restaurant
(QSR) brand. From breakfast to late night, Taco Bell serves
made-to-order and customizable tacos and burritos, among other
craveable choices, and is the first QSR restaurant to offer
American Vegetarian Association (AVA)-certified menu items. Taco
Bell and its more than 350 franchise organizations proudly serve
over 42 million customers each week through nearly 7,000
restaurants across the nation, as well as through
its mobile, desktop and delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans
to add 2,000 more restaurants internationally within the next
decade. The brand encourages its fans to “Live Mas” and connects
with them through sports, gaming and new music
via its Feed The Beat® music program. Taco Bell also
provides education opportunities and serves the community through
its nonprofit organization, the Taco Bell®
Foundation™, and connects fans with their passions through
programs such as the Live Mas Scholarship program. In
2016, Taco Bell was named as one of Fast Company’s Top 10
Most Innovative Companies in the World.
Like: Facebook.com/tacobell --
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) -- Subscribe: YouTube.com/tacobell --
Explore: ta.co
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Taco Bell Corp.Matt
Prince949-863-4367Matt.Prince@yum.comorEdelmanKatie
Brownstein323-761-6529Katie.Brownstein@edelman.com
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