NEW YORK, Oct. 18, 2021 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the AI Search Company, today announced the launch of
its Financial Services Cloud, a set of AI search solutions
optimized for banks and other financial institutions.
Incorporating classic Yext capabilities like advanced AI-powered
site search, accurate third-party listings, and search-optimized
landing pages, the Financial Services Cloud also introduces a
completely new solution: Guided Search. The solution leads
consumers through a series of questions on a financial
institution's website in order to match them with the product,
service, or financial professional aligned to their unique needs.
With hyper-personalization emerging as a top trend in the financial
services industry, it's never been more important for institutions
to bypass a one-size-fits-all approach, and instead offer
customizable online experiences to their customers.
Yext's Financial Services Cloud includes the following
solutions:
- Guided Search: When consumers search, they're looking
for direction. With guided search, financial institutions can
provide just that, by combining Yext's powerful AI-powered site
search with a guided Q&A experience on their website. When
someone answers questions about their unique financial needs,
goals, and preferences, guided search will analyze their responses
and suggest the right product, service, or financial professional —
resulting in prospects who are more likely to convert.
- Reputation Management: Yext's reputation management
solution makes it easy for financial institutions to monitor,
respond to, and generate reviews for their branches and
professionals at scale. This helps financial institutions not only
build better brand trust, but also increase their discoverability
on third-party search platforms.
- Marketing for Branches and Professionals: By accessing
Yext's vast network of direct integrations — with more than 200
third-party platforms like Google, Bing, and Amazon Alexa —
financial institutions can optimize and update information about
their branches and financial professionals with the click of a
button.
- Product and Service Pages: Financial institutions have
the ability to create search-optimized landing pages that showcase
their various products and service offerings. This improves their
discoverability on third-party platforms and helps turn site
visitors into customers.
- Portals: Financial professionals, channel partners, and
customers can now take advantage of personalized AI search-powered
control centers — either on a financial institution's first-party
experiences or behind its firewall. With permissions based on user
roles, different users can self-serve and find answers to questions
on their own, leading to increased satisfaction, improved
productivity, reduced support requests, and more.
"Time and again, consumers have rated personalization as a
cornerstone of financial services — and that's no surprise, given
the unique needs of every customer," said Shane Closser, Head of Industry for Financial
Services at Yext. "With the introduction of Yext's Financial
Services Cloud, especially our new guided search solution,
financial institutions can deliver an exceptional, personalized
experience to every customer on their website — even those who need
help identifying exactly what they're looking for."
Financial institutions around the world, including Vanguard,
Farmer's Insurance, Citizens Bank, and Dime Community Bank, have
taken advantage of Yext's platform to increase return on investment
(ROI) and reduce support call volume.
"Partnering with Yext has allowed our digital marketing team to
not only easily update location information for the branch network,
but to also garner valuable data on the customer network," said
Steve Miley, Senior Vice President,
Strategic Marketing at Dime Community Bank, a Yext customer and
user of site search, listings, and reputation management solutions,
among others. "We have been able to better connect with not only
our customers through an enhanced experience, but also have seen a
vast improvement of the overall user experience on a greater
scale."
Discover the Yext Financial Services Cloud here.
About Yext
Yext (NYSE: YEXT) is the AI Search
Company and is on a mission to transform the enterprise with AI
search.
With the explosion of information and data online, search has
never been more important. However, while the world of consumer
search has innovated over time, enterprise search has not. In fact,
the majority of enterprise search is powered by outdated keyword
search technology that only scans for keywords and delivers a list
of hyperlinks rather than actually answering questions.
Yext, the AI Search Company, offers a modern, AI-powered Answers
Platform that understands natural language so that when people ask
questions about a business online they get direct answers – not
links.
Brands like Verizon, Vanguard, Subway and Marriott — as well as
organizations like the U.S. State Department and World Health
Organization — trust Yext to radically improve their business with
answers-led AI search.
CONTACT: Amanda Kontor,
pr@yext.com
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SOURCE Yext, Inc.