NEW YORK, July 28, 2021 /PRNewswire/ -- Yext, Inc. (NYSE:
YEXT), the AI Search Company, today announced the availability of
its Summer '21 Release for early access.
Underpinned by the new "Phoenix" search algorithm update, the release
introduces features like dynamic reranking for search results,
revamped test search and experience training, and a reimagining of
Yext's data connector and app frameworks — all to equip business
customers with modern and powerful search solutions.
"As business information evolves and the questions customers ask
become more complex, it's critical for businesses to have a search
experience that can learn, evolve, and embrace that complexity in
order to serve their customers well," said Marc Ferrentino, Chief Strategy Officer at Yext.
"With each release, the algorithms powering Yext's AI search
platform get smarter and stronger, empowering businesses to
optimize their search experiences even further and continue
providing customers with the best answers to their questions."
The Summer '21 Release includes the following features:
- Phoenix Algorithm Update: Yext's newest algorithm update
makes it possible to analyze and dynamically rerank the
best-performing search results. For example, if customers
consistently click on a blog post when searching for vaccine
information on a healthcare organization's website, dynamic
reranking will push that content to the top of the search results
page so it appears first any time someone searches about vaccines.
The Phoenix update also introduces
more relevant results for queries about locations that are "open
now" and rich text fields, like lists, in featured snippets.
- Data Connector Updates: A business's data can come from
multiple sources and exist in various formats, and unifying it is
key to powering a robust AI search experience. With the new update
to Yext's data connectors framework, businesses can use a low-code
"extract, transform, load" (ETL) tool that extracts all of their
data and transforms it into the same format for easy integration
into their knowledge graph (a unique brain-like database of
- Apps with Configuration: Businesses that prefer to
self-serve can now build their own unique configurations in the
Yext platform and package them into installable apps. They also
have the option of downloading pre-built solution templates to get
their search experiences (or that of their clients and sub-brands)
up and running more quickly.
- Search Experience Training and Test Search: It's now
easier than ever for businesses to test their search experiences as
if they were a customer. An upgraded test search tool enables Yext
platform administrators to see results for any given query and
identify opportunities for improvement. The updated experience
training also gives admins the ability to allow or block certain
results from appearing.
Discover more features in Yext's Summer '21 Release Notes.
Yext (NYSE: YEXT) is the AI Search Company and is on a mission
to transform the enterprise with AI search.
With the explosion of information and data online, search has
never been more important. However, while the world of consumer
search has innovated over time, enterprise search has not. In fact,
the majority of enterprise search is powered by outdated keyword
search technology that only scans for keywords and delivers a list
of hyperlinks rather than actually answering questions.
Yext, the AI Search Company, offers a modern, AI-powered Answers
Platform that understands natural language so that when people ask
questions about a business online they get direct answers – not
Brands like Verizon, Vanguard, Subway and Marriott — as well as
organizations like the U.S. State Department and World Health
Organization — trust Yext to radically improve their business with
answers-led AI search.
CONTACT: Amanda Kontor,
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SOURCE Yext, Inc.