WEST ELM OPENS IN BOULDER, COLORADO ON OCTOBER 27
October 25 2016 - 9:30AM
Business Wire
Showcases Selection of Colorado-Based Makers
and Artisans at New Twenty Ninth Street Store
West Elm announced today the opening of its first Boulder
location at Twenty Ninth Street, the city’s premier outdoor
shopping district just east of downtown. The 11,000 square-foot
retail location opens on Thursday, October 27 at 10 a.m. bringing
approximately 30 jobs to the neighborhood. As part of West Elm’s
LOCAL program, 10 Colorado-based makers and designers will sell
their products with the store’s holiday assortment of modern
furnishings and décor. A complimentary design lab offering West
Elm’s Style + Services will support customers in their journey to
express their personal style at home.
“We are excited to make a new home in Boulder, a city with such
progressive community consciousness,” said West Elm president Jim
Brett. “As a company, we are guided by many of the same principles,
and look forward to sharing work from the Colorado-based makers in
our LOCAL program as well as the global artisans who are part of
our Impact Sourcing Initiative, designed to support Fair Trade
Production and educational opportunities.”
West Elm’s Boulder store reflects the great outdoors with custom
installations of reclaimed wood. As a backdrop to the cash wrap
station, a pointillism-inspired collage includes cedar, Douglas
fir, and white pine end-grain blocks, a cutting technique that
reveals the tree’s growth rings, and the store’s loft ceiling
design features an interlocking pattern of redwood salvaged from
antique fence posts. In addition, the custom Sonos speaker system
offers customers a smart sound experience as they shop.
To celebrate the opening, West Elm partnered with Colorado-based
artist Violet Press to design a limited edition tote bag that will
be presented to the first 300 shoppers with a $50 minimum purchase
on opening day. Additional store opening activities will include a
sweepstakes* offering local customers a chance to win a $2,000 gift
card and an invitation to a private pre-opening celebration on
Wednesday, October 26 from 6 p.m. - 8 p.m. A portion of the
pre-opening celebration proceeds will benefit Boulder County Art
Alliance, a local non-profit that serves as a catalyst to incubate,
stimulate and sustain a thriving art community in Boulder
County.
A selection of locally made products by 10 Colorado-based makers
and artisans is part of the West Elm Boulder LOCAL assortment
including:
- AWK Clayworks: One of a kind clay
cutting boards and vases handmade in Boulder.
- Colorado Woodcraft: Colorado-inspired
wooden wall décor made with salvage wood in Golden.
- Counter Couture: Eco-friendly hand
printed tea towels designed in Denver.
- Jessica Magee: Organic abstract prints
inspired by nature and painted by a young Denver artist.
- Kelsey M Designs: Colorful watercolor
prints from a Denver-based artist and interior designer.
- Paper Plates Press: Handmade
letterpress coasters made in Denver.
- Urban Bird and Co.: Whimsical and
inspiring banners hand screen printed in Denver.
- Verbena Skin Care: Small-batch organic
soaps and lip balms handcrafted in Boulder.
- Violet Press: Colorado inspired prints
and cards created on a vintage letterpress in Broomfield.
- Vital Industries: Hand screen printed
pint glasses with a bicycle theme made in Denver.
For up-to-date information on in-store promotions and events,
customers are encouraged to “like” the West Elm Boulder store on
Facebook: www.facebook.com/westelmboulder/ and follow the
store on Instagram: @westelmboulder. West Elm Boulder is open
Monday-Saturday 10 a.m. - 9 p.m., and Sunday 11 a.m. - 6 p.m. The
store’s address is 1750 29th St. Unit 1052, Boulder, CO 80301 and
the phone number is 303.443.1181.
*Open only to residents that live within the Boulder, CO area.
Official rules of the sweepstakes can be found on the Boulder
Sweepstakes page.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its
first store in DUMBO, the neighborhood it still proudly calls home.
With the mission of helping customers express their personal style
at home, work and away, everything West Elm does is designed to
make an impact in everyday life, from creating unique, affordable
designs for modern living to its commitment to Fair Trade
Certified, from LOCAL and handcrafted products to community-driven
in-store events and collaborations. The brand operates 96 retail
stores in the United States, Australia, Canada and the UK, ships
internationally to customers around the world and operates stores
in Mexico, the Middle East and Philippines through unaffiliated
franchisees. In addition to home furnishings retail, West Elm
operates West Elm Workspace in the commercial furnishings industry.
West Elm publishes the blog Front+Main and is part of an active
community on Facebook, Instagram, Pinterest, Twitter and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. portfolio of
brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161025005589/en/
Contacts for West Elm:Andres (Dru)
Ortega718-780-0452aortega2@wsgc.comNicole
Sutliff718-780-4416NSutliff@wsgc.com
Williams Sonoma (NYSE:WSM)
Historical Stock Chart
From Apr 2024 to May 2024
Williams Sonoma (NYSE:WSM)
Historical Stock Chart
From May 2023 to May 2024