World-leading retailer of home goods completes
transformative data center migration to operate fully in the cloud
with Google
SUNNYVALE, Calif., Oct. 11,
2022 /PRNewswire/ -- Google Cloud today
announced that Wayfair (NYSE: W), one of the world's largest online
destinations for the home, has completed a full migration of its
data center applications and services to the cloud, with Google
Cloud as the foundation of its overall cloud strategy. The move
helps the retailer increase business agility and technical
innovation, handle burst capacity, and scale new uses of artificial
intelligence (AI) and machine learning (ML) for scenarios ranging
from fraud detection to personalized customer outreach.
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Migrating 100% of its cloud applications to Google Cloud is a
key milestone in Wayfair's technology strategy to support 24
million active customers who rely on the retailer to create their
feeling of home. The migration—which represents a shift from
Wayfair's hybrid cloud strategy to a unified public cloud
strategy—included moving all of Wayfair's databases, application
datastores, compute frameworks, and analytics and data science
tools into the cloud. In doing so, Wayfair is giving its developers
and analysts an increased ability to safely deploy and operate
applications, in addition to storing, securing, enriching, and
presenting operational and analytical data in the cloud. Perhaps
most impressive of all, the large-scale migration effort was
completed in 16 months with zero impact to Wayfair's customers.
"Google Cloud is a key part of our innovation strategy to adapt
and thrive in a landscape that shifts as quickly as consumer
preferences do," said Fiona Tan,
chief technology officer, Wayfair. "The complete migration of our
data center operations to Google Cloud is an essential part of
ensuring Wayfair's long-term competitiveness and resilience. With
this partnership, we're better able to handle sudden traffic,
empower our engineers with more autonomy, and use AI and ML to
create a better shopping experience for our customers."
Google Cloud is now helping Wayfair to:
- Rapidly scale: Migrating fully to the cloud is helping
the company handle burst capacity and ensure a smooth customer
experience during times of heavy web traffic. This includes major
sales events, like Wayfair's annual Way Day sales, and the
anticipated peak holiday shopping season ahead.
- Accelerate fraud and scam detection: Adopting Google
Cloud's AI solutions, including Vertex AI Feature Store and Vertex
AI Pipelines, is helping Wayfair reduce the time it takes to create
and deploy fraud and scam detection machine learning models, which
can detect payment fraud, post-order fraud, and other types of
scams and abuse.
- Increase B2B orders and revenue: With Google Cloud AI,
Wayfair created an enhanced customer identification model, which is
helping the retailer uncover professional customers through
real-time ML-models, based on customer onsite journeys and purchase
histories. Better identifying professional customers helps Wayfair
to increase its B2B orders and revenue per enrollment.
- Personalize customer interactions to increase overall
traffic and conversion: Moving to Google Cloud is allowing
Wayfair to scale more of its ML models that help the retailer
understand individual customer needs and preferences, which drives
more effective advertising and outreach to the company's growing
customer base.
- Amplify engineering effectiveness: In the highly
competitive world of retail, responding to changing business needs
and challenges in real time is a high priority for Wayfair. With
the use of Google Cloud's data analytics, Wayfair is now better
able to remove technical roadblocks its developers face, and create
solutions more quickly for its customers and partners.
Wayfair's migration to Google Cloud was a technically complex
and massive effort that involved successfully migrating or retiring
330,000 CPU cores, 23,000 operating system instances, more than
8,500 applications, and more than 5,700 Kubernetes namespaces, as
well as retraining Wayfair staff on the new technologies. Without
the need for expensive, on-premises hardware, Wayfair donated its
existing data center equipment, including modern servers and
networking equipment, to fuel research work at the Rochester Institute of Technology.
"Being data-driven and agile is synonymous with retail sales
success, and technology is the key to unlocking these
capabilities," said Carrie Tharp,
vice president, Retail and Consumer Solutions at Google Cloud.
"Wayfair is on the leading edge of retail, and at every stage of
our partnership, we've seen them tackle new and bold technology
efforts that ultimately delight their customers with better
shopping experiences."
About Google Cloud
Google Cloud accelerates every
organization's ability to digitally transform its business. We
deliver enterprise-grade solutions that leverage Google's
cutting-edge technology – all on the cleanest cloud in the
industry. Customers in more than 200 countries and territories turn
to Google Cloud as their trusted partner to enable growth and solve
their most critical business problems.
About Wayfair
Wayfair is the destination for all things home: helping
everyone, anywhere create their feeling of home. From expert
customer service to the development of tools that make the shopping
process easier to carrying one of the widest and deepest selections
of items for every space, style, and budget, Wayfair
gives everyone the power to create spaces that are just right
for them.
The Wayfair family of sites includes:
- Wayfair - Everything home — for a space that's all you.
- Joss & Main - The ultimate style edit for home.
- AllModern - All of modern, made simple.
- Birch Lane - A fresh take on the classics.
- Perigold - An undiscovered world of luxury design.
Wayfair generated $12.6 billion in
net revenue for the twelve months ended June
30, 2022. Headquartered in Boston,
Massachusetts with operations throughout North America and Europe, Wayfair employs approximately 18,000
people.
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SOURCE Google Cloud