Christmas in August: Wal-Mart's Holiday Layaway Comes Early
August 27 2015 - 10:57AM
Dow Jones News
Associated Press
NEW YORK-- Wal-Mart is giving customers a head start on holiday
shopping, launching its annual layaway program two weeks earlier
than last year.
It's the latest sign of retailers getting more aggressive about
grabbing holiday shoppers early. Stores have offered holiday
discounts earlier as they battle competition from online
retailers.
Shoppers at Wal-Mart can put their items on hold starting
Friday. Each item must cost $10 or more, down from the $15 limit
last year. All items held must be worth a total of $50. Customers
will have more time to pay for their items this year, 90 days
instead of the 60 days they were given last year.
Wal-Mart Stores Inc., based in Bentonville, Ark., says it will
start to offer exclusive "Star Wars: The Force Awakens" toys
starting Sept. 4.
Copyright 2015 The Associated Press.
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(END) Dow Jones Newswires
August 27, 2015 10:42 ET (14:42 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
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