P O L A R I S Sees Record Viewer Numbers on VIZIO
March 01 2022 - 9:00AM
Business Wire
Martin Luther King Jr. Day, Black History
Month and Exclusive Big Game Programming Delivers Stand Up Results
for Content Created by BIPOC Creators
POLARIS, the 100% black-owned television, digital and social
media platform, and VIZIO (NYSE: VZIO) announced that a record
number of viewers tuned in to the POLARIS channel for curated
content celebrating Martin Luther King Jr. Day, Black History Month
and exclusive content leading up to the Big Game.
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P O L A R I S Sees Record Viewer Numbers
on VIZIO (Photo: Business Wire)
POLARIS, one of the latest and fastest growing platforms to
enter the streaming space, made its debut in December 2021,
exclusively to VIZIO users. In January, the POLARIS channel was
promoted using VIZIO Features, an exclusive content offering that
leverages VIZIO’s first party, opted-in viewership data and home
screen targeting capabilities to deliver personalized content
experiences to audiences on the VIZIO home screen. Using a
dedicated hero carousel, the POLARIS content was promoted as part
of a curated collection of movies, shows, documentaries and related
content for tentpole moments including Martin Luther King Jr. Day
and Black History Month. In just two months following the launch of
the network, the channel has seen a dramatic increase in viewers
for the ad-supported channel on VIZIO.
POLARIS channel highlights include:
- Average session times increased 2x for the channel during the
Martin Luther King Jr. marathon.
- A 6.5x month-over-month increase in sessions and a 13.5x
increase in viewing minutes over the same period (December 2021-
February 2022).
- Big Game-related content on POLARIS increased average audience
and average viewership minutes by 2x in February. The channel’s Big
Game programming included an exclusive interview with Eminem by
POLARIS board member and iconic media personality Sway Calloway
(MTV) as well as the coverage of the halftime show press
conference.
“Our goal at POLARIS is to deliver a superior viewing experience
through authentic, meaningful content that channels the spirit of
African culture and music,” said Sway Calloway of POLARIS. “I am
proud to say that we have delivered on that promise with our MLK
Day and Black History Month content and we are ecstatic that so
many people have tuned in to experience POLARIS firsthand on
VIZIO.”
The POLARIS network created an aggressive live 24-hour
programming block to celebrate the life and legacy of Dr. Martin
Luther King Jr on Monday, January 17th, the first in the FAST
TV/Television environment. The MLK content was curated by creative
designers Jakari Barnette and Kayode Lowo to execute the editorial
theme, the "Power of Peace and Love.” Kicked off with their
flagship Daily Show hosted by Shaheem Reid, the MLK themed show was
produced at Dr. King’s Ebenezer Baptist Church in Georgia.
During the month of February, POLARIS produced impactful Black
History Month programming consisting of themed music videos and
special Daily shows dedicated to the evolution of the culture,
rooted in African ancestry.
“POLARIS really set the standard for how to launch a new channel
in today’s smart TV environment. Using a data-informed approach, we
were able to work closely with the POLARIS team to deliver relevant
and timely content to VIZIO audiences. Through hero banners and
inclusion in tentpole carousels, we were able to drive tune-in and
develop passionate audiences for this new channel. We look forward
to future collaborations with the team at POLARIS,” said Steve
DeMain, VP Engagement at VIZIO.
For the month of March, the network turns its attention to
Women’s History Month to spotlight the next generation of young up
and coming female entrepreneurs who have provided inspiration for
the future content creators. POLARIS will also unveil an exclusive
music video from the late great actor Michael K. Williams and will
begin to roll out news programming featuring a variety of
hosts.
Created by digital media pioneer and legendary journalist,
Rahman J. Dukes, POLARIS exists to uncover and share stories
created by Black, Indigenous, and People of Color (BIPOC) and
authentically share Hip-Hop and Black culture with the world.
POLARIS’ record-setting MLK Day and Black History month recap is
captured in this VIZIO case study.
For more information, visit VIZIO.com and Watch POLARIS
Follow POLARIS on Twitter - Follow VIZIO on Facebook, Twitter,
and Instagram.
About VIZIO
Founded and headquartered in Orange County, California, our
mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive
entertainment and compelling lifestyle enhancements that make our
products the center of the connected home. We are driving the
future of televisions through our integrated platform of
cutting-edge Smart TVs and powerful SmartCast™ operating system. We
also offer a portfolio of innovative sound bars that deliver
consumers an elevated audio experience. Our platform gives content
providers more ways to distribute their content and advertisers
more tools to target and dynamically serve ads.
About POLARIS
Rooted at the intersection of Black culture, entertainment and
technology, POLARIS aims to revolutionize content consumption
across TV, digital and social platforms. The 100% Black-owned
multimedia entertainment brand is driven by a commitment to
illuminate the culture with premium, cross-generational content and
programming that entertains, educates, inspires, and uplifts.
Airing on WatchFree+, VIZIO’s free streaming service, POLARIS’
24-hour streaming channel will uncover narratives created by BIPOC
(Black, Indigenous, and People of Color) storytellers, empower
emerging content creators, and collaborate with some of hip-hop’s
finest. At the helm of POLARIS is its chairman and founder,
esteemed TV industry veteran, Rahman J. Dukes. A former executive
at MTV and REVOLT TV, the behind-the-scenes power-player, has
developed and produced game-changing and thought-provoking content
across platforms for almost two decades.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220301005590/en/
Press Contacts for POLARIS: Gina Dukes (GTM) (646)
789-6270 | GtorresMedia@gmail.com
Press Contacts for VIZIO: Melissa Hourigan (VIZIO)
720-608-1919 | Melissa@fabricmedia.net
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