Creator of World's Only FDA-Cleared 3D
Scanning App Partners with Victoria's Secret To Help Women Find The
Perfect Fitting Bra
BOSTON, Nov. 15,
2022 /PRNewswire/ -- NetVirta, the world's leading
fit technology provider and creator of Verifyt®, today announced
their partnership with Victoria's Secret & Co., the number one
intimates retailer in the United
States. The strategic partnership will help Victoria's
Secret customers order the right sized bra when shopping online.
"The strategic partnership will help
Victoria's Secret customers order the right sized bra when shopping
online."
With the adoption of Verifyt®, Victoria's Secret customers will
be able to leverage the 3D scan technology to receive personalized
bra size recommendations – no measuring tape needed.
"Finding the correct bra fit is a challenge for most women, and
the challenge is magnified for those looking to shop online," said
Julia Barry, Director of Marketing
at NetVirta. "Together with Victoria's Secret, we will solve for
one of the hardest-to-fit product categories in apparel
retail."
"We are excited to partner with NetVirta to offer our customers
this new technology. Expanding on our existing incredible bra fit
experiences in stores and online, the 3D scan is another great way
to deliver fit confidence to our customers," said Christine Rupp, Chief Customer Officer,
Victoria's Secret & Co.
Verifyt® helps online shoppers find the best size and fit, while
helping brands reduce online returns and increase conversions.
Beyond these immediate benefits, Verifyt® provides brands a bridge
to future applications like virtual try-on and the metaverse.
For more information, please visit www.netvirta.com.
Media Contact: communications@netvirta.com
ABOUT NETVIRTA
NetVirta is the world's leading fit technology provider for
medical, retail and sports equipment brands, helping customers
order the right size with precision 3D body scanning. Since its
origins at MIT in 2008, NetVirta has
opened offices in Boston and
Singapore and has created the
world's only FDA-cleared scanning app, helping clinicians scan
medical patients to create custom-fit orthotics and prosthetics. In
2019, NetVirta released Verifyt® to help apparel and footwear
brands reduce returns and improve customer satisfaction loyalty
with personalized size recommendations. NetVirta works with some of
the biggest names in retail, sporting equipment, and medical
including Wolverine Worldwide, Riddell, Orthoamerica, Tecnica,
EVO.com, among others. For more information, please visit
www.netvirta.com.
ABOUT VICTORIA'S SECRET & CO.
Victoria's Secret & Co. (NYSE: VSCO) is a Fortune 500
specialty retailer of modern, fashion-inspired collections
including signature bras, panties, lingerie, casual
sleepwear, athleisure and swim, as well as award-winning
prestige fragrances and body care. VS&Co is comprised
of market leading brands, Victoria's Secret and Victoria's Secret
PINK, that share a common purpose of inspiring and uplifting our
customers in every stage of their lives. We are committed to
empowering our more than 30,000 associates across a global
footprint of nearly 1,350 retail stores in approximately 70
countries. We provide our customers with products and experiences
that make them feel good inside and out while driving positive
change through the power of our products, platform and
advocacy.
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SOURCE NetVirta