Victoria’s Secret & Co. Debuts ‘VS&Co Essentials’ Program, Providing Over 1M Women in Need With Essential Undergarments by 2025
August 10 2022 - 9:00AM
Victoria’s Secret & Co. (NYSE: VSCO) announced today the launch
of VS&Co Essentials, a program designed to support women and
young adults in need by providing them with quality, essential
undergarments. The new program aims to supply more than one million
women and young adults with essential undergarments by 2025,
aligning with the company’s ongoing mission to empower and uplift
women in every stage of life.
VS&Co Essentials will begin with a donation of nearly one
million panties to be distributed to approximately 140,000 women
across the country. Each recipient will get a one-week supply of
panties for a total of seven pairs each. For this initial donation,
VS&Co partnered with I Support The Girls, a Maryland-based
nonprofit organization that collects and distributes essential
items nationally to people experiencing homelessness,
impoverishment or distress. The program comes at a time when I
Support The Girls has seen a 35 percent increase in requests for
essential products.
“Since becoming a new, independent company, we have been focused
on using our platform for purpose to become a leading advocate for
women,” said Leslie Nixon, associate vice president of community
relations at Victoria’s Secret & Co. “Partnering with nonprofit
organizations like I Support The Girls allows us to extend that
mission in a way that is natural to our business and its values.
Ensuring access to basic essentials such as quality undergarments
is one way we can help women feel more confident and supported as
they work to overcome life’s obstacles.”
The program will expand internationally in 2023, with plans to
include period panty and mastectomy bra donations both domestically
and abroad.
“We’re humbled to be launching this new, ongoing partnership
with Victoria’s Secret & Co. While so much has changed over the
past few years – the vital need for essential items has not. The
VS&Co Essentials program will be able to reach even more
individuals in need and have a monumental impact for years to
come,” said Dana Marlowe, founder and executive director of I
Support The Girls.
As the program expands, VS&Co will tap a
growing list of likeminded nonprofit partners to help fulfill its
mission. VS&Co welcomes accredited 501(c)3 organizations
interested in joining these efforts to support women in need to
apply here.
For more information about VS&Co Essentials, please visit:
https://www.victoriassecretandco.com/community/product-donations-vsco-essentials.
About Victoria’s Secret & Co.Victoria’s
Secret & Co. (NYSE: VSCO) is a Fortune 500 specialty retailer
of modern, fashion-inspired collections including signature bras,
panties, lingerie, casual sleepwear, athleisure and swim, as well
as award-winning prestige fragrances and body care. VS&Co is
comprised of market leading brands, Victoria’s Secret and
Victoria’s Secret PINK, that share a common purpose of inspiring
and uplifting our customers in every stage of their lives. We are
committed to empowering our more than 30,000 associates across a
global footprint of over 1,350 retail stores in more than 70
countries. We provide our customers with products and experiences
that make them feel good inside and out while driving positive
change through the power of our products, platform and
advocacy.
About I Support The GirlsThrough an
international network of Affiliates, I Support The Girls collects
and distributes essential items, including bras, underwear, and
menstrual hygiene products, allowing women and folks experiencing
homelessness, impoverishment, or distress to stand tall with
dignity. I Support The Girls collects donations of new and gently
used bras, and individually sealed tampons and maxi pads and
distributes them to girls and women across the U.S. and globally.
Whether they be homeless, refugees, in transitional housing, or
fleeing domestic violence, women and girls should never have to
compromise on dignity. I Support The Girls partners with over 3,600
vetted organizations, and to date, more than 1,900,000 girls and
women have been able to retain their dignity through I Support The
Girls product drop-offs.
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not intend to make publicly available any update or other revisions
to any of the forward-looking statements contained in this press
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if experience or future events make it clear that any expected
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our Annual Report on Form 10-K filed with the Securities and
Exchange Commission on March 18, 2022.
For further information, please
contact:
VS&Co Media Relations
Brooke Wilson
communications@victoria.com
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