Victoria’s Secret & PINK Beauty Launches in Amazon’s Store
April 29 2022 - 7:30AM
Victoria’s Secret & Co. (NYSE: VSCO) today launched
best-selling Victoria’s Secret Beauty and PINK Beauty products in
Amazon’s store. Approximately 120 different products are available
and eligible for fast, free delivery with Prime. Customers can
seamlessly shop the assortment of products in the Victoria’s Secret
storefront.
The collaboration is the latest example of VS&Co’s growing
and successful beauty category, and how the company has been able
to innovate and engage customers in new ways since becoming an
independent company in August 2021. VS Beauty will expand its
product offerings and reach beyond the company’s stores and
e-commerce site, therefore expanding and deepening its connection
with customers.
“Through customer feedback and research, we’ve heard consumers
want to purchase VS Beauty in Amazon’s store and already search for
the product on the site,” said Greg Unis, CEO of Beauty at
VS&Co. “This is a natural channel extension for us to continue
growing our beauty business and meet customers where they are with
the products they love.”
As consumers increasingly purchase beauty products through the
Amazon store, this collaboration will bring a beauty industry
leader to more customers. The launch will also allow VS Beauty to
improve and enhance its shopping experience in the Amazon
store.
"We’re excited to give our customers a convenient way to shop
their favorite Victoria’s Secret and PINK Beauty products," said
Carla Vernón, Amazon Vice President of Consumables Categories.
"With their variety of floral, fresh fragrances and lotions,
there’s a scent to make everyone feel confident and beautiful."
Victoria’s Secret plans to focus on Beauty products for this
launch and will continue listening to customer feedback. Specific
products available at launch will include:
- Core fine fragrance scents: Bombshell, Tease, Very Sexy, Love,
Heavenly and Him core fine fragrance scents in EDP’s, Mists and
Lotions.
- Mist and Lotion core scents: Love Spell, Pure Seduction, Bare
Vanilla, Velvet Petals, Amber Romance, Aqua Kiss, Coconut Passion,
and Midnight Bloom.
- Natural Beauty Mist, Lotion, Body Scrub and Wash scents:
Coconut Milk & Rose, Lavender & Vanilla, and Pomegranate
& Lotus.
- PINK Mist and Lotion scents: Cool & Bright, Fresh &
Clean, Soft & Dreamy, and Warm and Cozy.
- PINK Mist, Lotion, Body Scrub and Wash scents: Coco, Coco
Chill, Honey, and Water.
For more information about Victoria’s Secret Beauty, please
visit: www.victoriassecret.com/beauty.
About Victoria’s Secret & Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer
of modern, fashion-inspired collections including signature bras,
panties, lingerie, casual sleepwear, athleisure and swim, as well
as award-winning prestige fragrances and body care. VS&Co is
comprised of market leading brands, Victoria’s Secret and
Victoria’s Secret PINK, that share a common purpose of inspiring
and uplifting our customers in every stage of their lives. We are
committed to empowering our more than 30,000 associates across a
global footprint of nearly 1,400 retail stores in more than 70
countries. We provide our customers with products and experiences
that make them feel good inside and out while driving positive
change through the power of our products, platform and
advocacy.
Safe Harbor Statement Under the Private Securities
Litigation Reform Act of 1995
We caution that any forward-looking statements (as such term is
defined in the U.S. Private Securities Litigation Reform Act of
1995) contained in this press release or made by us, our
management, or our spokespeople involve risks and uncertainties and
are subject to change based on various factors, many of which are
beyond our control. Accordingly, our future performance and
financial results may differ materially from those expressed or
implied in any such forward-looking statements. Forward-looking
statements include, without limitation, statements regarding our
future operating results, the implementation and impact of our
strategic plans, and our ability to meet environmental, social, and
governance goals. Words such as “estimate,” “commit,” “target,”
“goal,” “project,” “plan,” “believe,” “seek,” “strive,” “expect,”
“anticipate,” “intend,” “potential” and any similar expressions may
identify forward-looking statements. Risks associated with the
following factors, among others, could affect our financial
performance and cause actual results to differ materially from
those expressed or implied in any forward-looking statements:
- the spin-off from Bath & Body Works, Inc. (f/k/a L Brands,
Inc.) may not be tax-free for U.S. federal income tax
purposes;
- a loss of synergies from separating the businesses that could
negatively impact our balance sheet, profit margins or
earnings;
- we may not realize all of the expected benefits of the
spin-off;
- general economic conditions, inflation, consumer confidence,
consumer spending patterns and market disruptions, including
pandemics or significant health hazards, severe weather conditions,
natural disasters, terrorist activities, financial crises,
political crises or other major events, or the prospect of these
events;
- the novel coronavirus (COVID-19) global pandemic has had and
may continue to have an adverse effect on our business and results
of operations;
- the seasonality of our business;
- difficulties arising from turnover in company leadership or
other key positions;
- our ability to attract, develop and retain qualified associates
and manage labor-related costs;
- our dependence on mall traffic and the availability of suitable
store locations on appropriate terms;
- our ability to grow through new store openings and existing
store remodels;
- our ability to successfully operate and expand internationally
and related risks;
- our independent franchise, license, wholesale, and joint
venture partners;
- our direct channel business;
- our ability to protect our reputation and the image of our
brands;
- our ability to attract customers with marketing, advertising
and promotional programs;
- our ability to maintain, enforce and protect our trade names,
trademarks and patents;
- the highly competitive nature of the retail industry and the
segments in which we operate;
- consumer acceptance of our products and our ability to manage
the life cycle of our brands, keep up with fashion trends, develop
new merchandise and launch new product lines successfully;
- our ability to source, distribute and sell goods and materials
on a global basis, including risks related to:
- political instability, environmental hazards or natural
disasters;
- significant health hazards or pandemics, which could result in
closed factories, reduced workforces, scarcity of raw materials,
and scrutiny or embargoing of goods produced in impacted
areas;
- duties, taxes and other charges;
- legal and regulatory matters;
- volatility in currency exchange rates;
- local business practices and political issues;
- delays or disruptions in shipping and transportation and
related pricing impacts;
- disruption due to labor disputes; and
- changing expectations regarding product safety due to new
legislation;
- our geographic concentration of vendor and distribution
facilities in central Ohio and Southeast Asia;
- the ability of our vendors to deliver products in a timely
manner, meet quality standards and comply with applicable laws and
regulations;
- fluctuations in freight, product input and energy costs,
including those caused by inflation;
- our ability to adequately protect our assets from loss and
theft;
- claims arising from our self-insurance;
- our and our third-party service providers’ ability to implement
and maintain information technology systems and to protect
associated data and system availability;
- our ability to maintain the security of customer, associate,
third-party and company information;
- stock price volatility;
- shareholder activism matters;
- our ability to maintain our credit rating;
- our ability to service or refinance our debt and maintain
compliance with our restrictive covenants;
- our ability to comply with laws, regulations and technology
platform rules or other obligations related to data privacy and
security;
- our ability to comply with regulatory requirements;
- legal and compliance matters; and
- tax, trade and other regulatory matters.
Except as may be required by law, we assume no obligation and do
not intend to make publicly available any update or other revisions
to any of the forward-looking statements contained in this press
release to reflect circumstances existing after the date of this
press release or to reflect the occurrence of future events, even
if experience or future events make it clear that any expected
results expressed or implied by those forward-looking statements
will not be realized. More information on potential factors that
could affect our results is included in “Item 1A. Risk Factors” in
our Annual Report on Form 10-K filed with the Securities and
Exchange Commission on March 18, 2022.
For further information, please contact:
VS&Co Media RelationsBrooke
WilsonCommunications@victoria.com
Victoria's Secret (NYSE:VSCO)
Historical Stock Chart
From Jun 2024 to Jul 2024
Victoria's Secret (NYSE:VSCO)
Historical Stock Chart
From Jul 2023 to Jul 2024