COSTA MESA, Calif.,
Jan. 12, 2021 /PRNewswire/ -- To
kick off the new year, Vans invites all public and private high
school students to take part in Vans Custom Culture 2021. Vans
Custom Culture returns for its twelfth installment with a couple of
new themes to match the current times. To reflect the state of the
world, this year's new topics are "Hometown Pride" and "Head in the
Clouds." Students will have the opportunity to showcase their
creativity and artistic abilities by submitting a unique digital
shoe design that illustrates this year's themes for a chance to win
a grand prize of $50,000 for their
high school's art program. Runner ups will receive $15,000 and the top five schools will receive an
artist mentorship lesson from one of Vans' art ambassadors:
Kelly Breez, Robin Eisenberg, Jay
Howell, Todd Francis,
Olivia Krause, Camilo Medina, Noah
Humes, O.J. Hays, Tony Whlgn, and Sydney James.
![2021 Vans Custom Culture High School Logo 2021 Vans Custom Culture High School Logo](https://mma.prnewswire.com/media/1395891/Vans_Custom_Culture_Logo.jpg)
Online registration at the Vans Custom Culture website opened on
January 4th and will close on
January 29th, 2021. This
year's themes of "Hometown Pride" and "Head in the Clouds" look to
highlight the special qualities of where each school is located as
well as student's visions for the future and their communities.
These new themes look to challenge and encourage students to come
up with unique and meaningful digital shoe designs that represent
their school's culture. Vans has partnered with Yoobi, Americans
for the Arts, and Journeys to supply students and schools with
resources and scholarship opportunities.
After the digital submission window ends on February 19th, 250 schools will be
asked to submit a physical shoe design that best embodies "Hometown
Pride" and "Head in the Clouds." As an added bonus to challenge and
encourage students to think critically about the environment, Vans
will be offering a $500 gift card for
art supplies to the best designs that can be made out of
sustainable materials. Vans will also be donating $500 per school to an environmental organization
to help promote and encourage investment in sustainability.
Once the top 50 designs are selected, the online voting window
will determine the top five finalists. Online voting begins on
April 26th and each school
has the opportunity to make it to the finals by encouraging their
communities to support them through online voting. The grand-prize
winning school will be announced in May via an online livestream
event and they will be receiving a $50,000 check for their school's art program.
"The variety of submissions we received in the past continues to
reveal the pool of talented artists we have and the need for
well-funded art education programs across the country,"
said Carly Gomez, VP Marketing of Vans the Americas.
To learn more about Vans Custom Culture 2021 and register your
school, head to customculture.vans.com and to watch some
how-to lessons from Vans art ambassadors head to Vans' YouTube
Channel.
About Vans
Vans®, a VF Corporation
(NYSE: VFC) brand, is the original action sports footwear,
apparel and accessories brand. Vans® authentic
collections are sold in 97 countries through a network of
subsidiaries, distributors and international
offices. Vans® has over 2,000 retail locations globally
including owned, concession and partnership doors.
The Vans® brand promotes creative self-expression in
youth culture across action sports, art, music and street culture,
and delivers progressive platforms such as the Vans
Checkerboard Day, Vans Park Series, Vans Triple Crown of
Surfing®, Vans Custom Culture,
and Vans' cultural hub and international music
venue, House of Vans.
Vans, "Off The Wall" Since
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SOURCE Vans