LONDON, August 31, 2016 /PRNewswire/ --
Buy One. Plant One. Timberland
partners with Pur Projet on a tree planting
initiative for children.
At Timberland we love trees and we have a vision of a world
where children are more connected to nature. And what a better time
to plant a tree than when school starts again, after a nice summer
break?
(Logo:
http://photos.prnewswire.com/prnh/20140410/680200 )
From August 15th to September 15th
Timberland, in partnership with Pur Projet, will plant a tree for
every pair of kids shoes sold, and the geo-localization tool will
allow every child to locate on a map where his tree will be
planted.
Buy your pair of kids shoes and, if you are in store, leave your
email: after few days, you will receive your digital certificate
about your tree.
All trees will be planted in Transylvania, where landscapes have
been marked by extensive agriculture and original forests have long
been cleared.
With this initiative, Timberland and Pur Pojet are supporting
the Mihai Eminescu Trust (MET), an award-winning charity dedicated
to the conservation and regeneration of villages and communities in
Transylvania, which in 2009 has launched the "A forest for every
school" project. Their goal is to tackle climate change issues and
improve the natural landscape by preserving and expanding forest as
well as raising awareness of the importance of environmental
preservation among the population by conducting educational
activities and involving the local community in the tree planting
process. Local children play an active role in reaching this goal
and are involved in the plantation and care of the forests.
For more information on the "Buy One. Plant One." project please
visit: http://www.timberland.com
About Timberland
Timberland is a global leader in the design, manufacturing and
marketing of premium footwear, apparel and accessories for the
outdoor lifestyle. Best known for its original yellow boot
introduced in 1973, Timberland today outfits consumers from
toe-to-head, with versatile collections that reflect the brand's
rich heritage of craftsmanship, function and style. Timberland
markets lifestyle products under the Timberland® and
Timberland Boot Company® brands, and industrial footwear
and workwear under the Timberland PRO® brand. Its
products are sold throughout the world in leading department and
specialty stores as well as company-owned retail locations and
online. Timberland's dedication to making quality products is
matched by an unwavering commitment to environmental and social
responsibility - to make things better for its products, the
outdoors, and communities around the globe. To learn more about
Timberland, a brand of VF Corporation (NYSE: VFC), please visit
timberland.com or follow us along the modern trail @timberland.
About PUR Projet
PUR Projet is a company specialized in the development of
insetting programs that help companies integrate their social and
environmental commitments within their supply chains and spheres of
influence. In particular, PUR Projet designs and operates community
ecosystems management projects including reforestation,
agroforestry (managing agricultural output combining crop and
timber/fruit trees planting) and forest conservation activities.
When relevant, PUR Projet also assists communities in certifying
these projects under carbon and sustainability standards (such as
VCS: Verified Carbon Standard, CCBA: Climate Community Biodiversity
Alliance, GS: Gold Standard) as well as corporate standards. The
certification audits are done by third party organizations such as
Rainforest Alliance, SCS, SGS or Ecocert.
PUR Projet manages a portfolio of 38 projects around the world
with diversified farmer groups. A total of 7 million trees have
already been planted in combination with farmers' crops in all the
projects. Several projects have been certified with the Verified
Carbon Standard (VCS) or the Gold Standard (GS). More information
on http://www.purprojet.com.