New U.S. Bank Mobile App Delivers 100 Million Insights, Adds Dozens of New Features and Now Available on Android
August 20 2019 - 2:00PM
Business Wire
U.S. Bank announced dozens of new features today that are
available in the rebuilt U.S. Bank mobile app, including a Spanish
language option – a first for U.S. Bank – and availability on
Android devices.
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U.S. Bank announced new features that are
available in the U.S. Bank mobile app, including a Spanish language
option. (Photo: Business Wire)
“We are thrilled to have Spanish available on the U.S. Bank
mobile app, and it’s just one step we’re taking as we develop a
culturally attuned experience across all our customer touchpoints,”
says Ramiro Padilla Klein, who leads Hispanic segment
strategy at U.S. Bank.
One of the most popular features in the new app, which debuted
in April, is Insights – a highly personalized feed of key financial
information for customers that shows them things like an end of
month cash flow analysis, a potential duplicate transaction charge
warning or a full breakdown their spending by category. Powered by
artificial intelligence, Insights help customers quickly,
confidently and securely manage their finances with just a few
taps. U.S. Bank has delivered more than 100 million Insights to
customers since the feature launched.
“I’m so proud of this team and their unrelenting customer-first
mindset,” said Ankit Bhatt, omnichannel senior vice
president. “In less than a year, we rebuilt the U.S. Bank mobile
app by co-creating with customers and our initial results have
surpassed our expectations. But we haven’t stopped – within just a
few months we rolled out Spanish language functionality, added
dozens of new features and now brought the app to Android. We are
so excited to deliver the best banking app experience for our
customers.”
Other new features in the new U.S. Bank mobile app, include:
- New Insights: New Insights help customers earn more with
their money by saving or investing.
- Zelle® features: Recurring payment functionality
and a simplified money request process have been added, among other
new features.
- New account enrollment options: Home equity loan
products, savings and investing have been added to the product
marketplace and now it’s even quicker for non-U.S. Bank customers
to view and apply for new products.
- New credit card options: Card lock and unlock and Add to
Apple Wallet are now available in the app for U.S. Bank credit
cards.
- Direct deposit form: One of the most requested forms –
direct deposit enrollment – is now available within the app.
- Simpler account transfers: Transfers are now even
easier, including standard transfers, credit account advances and
brokerage transfers, including IRA contributions and
distributions.
- Enhanced mortgage account information: Key information
including various billing, escrow and tax statements are now
available directly in the app.
Download the U.S. Bank mobile app on the App Store and Google
Play.
About U.S. Bancorp
U.S. Bancorp, with 74,000 employees and $482 billion in assets
as of June 30, 2019, is the parent company of U.S. Bank, the
fifth-largest commercial bank in the United States. The
Minneapolis-based bank blends its relationship teams, branches and
ATM network with mobile and online tools that allow customers to
bank how, when and where they prefer. U.S. Bank is committed to
serving its millions of retail, business, wealth management,
payment, commercial and corporate, and investment services
customers across the country and around the world as a trusted
financial partner, a commitment recognized by the Ethisphere
Institute naming the bank a 2019 World’s Most Ethical Company.
Visit U.S. Bank at usbank.com or follow on social media to stay up
to date with company news.
Loan approval is subject to credit approval and program
guidelines. Not all loan programs are available in all states for
all loan amounts. Interest rates and program terms are subject to
change without notice. Visit usbank.com to learn more about U.S.
Bank products and services. Mortgage, Home Equity and Credit
products are offered by U.S. Bank National Association. Deposit
products are offered by U.S. Bank National Association. Member
FDIC. ©2019 U.S. Bank
Zelle and the Zelle related marks are wholly owned by Early
Warning Services, LLC and are used herein under license.
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Antoine J. LaFromboise, U.S. Bank antoine.lafromboise@usbank.com
612-303-0793
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