UBM Launches COMDEX as a Virtual Event
March 04 2010 - 2:00AM
PR Newswire (US)
LONDON, March 4 /PRNewswire-FirstCall/ -- UBM, the leading global
provider of business media and marketing services, is relaunching
COMDEX as a virtual event which will take place November 16-17,
2010. To view the multimedia assets associated with this release,
please click: http://multivu.prnewswire.com/mnr/ubm/42704/ (Photo:
http://www.newscom.com/cgi-bin/prnh/20100304/MM63059 ) At its peak
COMDEX was the world's most famous tradeshow, attracting more than
200,000 visitors and 2,300 IT industry exhibitors from around the
world to Las Vegas before the show closed its doors in 2003. UBM
acquired the COMDEX brand as part of its acquisition of MediaLive
International Inc in 2006. The virtual COMDEX event is being
launched by UBM's Everything Channel business, a leader in
technology sales channel media and services. Everything Channel is
going back to the original 1979 concept of an event designed
exclusively for the technology sales channel called "Computer
Dealer Exhibition". Everything Channel's virtual COMDEX will
include: -- Grand Hall of Masters will showcase the event's keynote
speakers -- The Conference Hall will offer technical, product,
channel and business conference tracks -- The Exhibit Hall will
feature booths and pavilions from technology vendors -- Hospitality
Suites for private meetings, briefings and cocktail parties -- The
Media Room will host registered journalists and industry analysts
-- CRN Test Center will offer live reviews and demos of
leading-edge technology solutions For more information on and to
register for Everything Channel's COMDEX event, go here:
http://www.comdexvirtual.com/. Virtual events are specially created
online digital environments in which participants interact with
online content or with other online participants as they would at
live, face to face events. In 2009 UBM ran a total of 38 virtual
events of different types, including careers fairs, technical
seminars, tradeshows, conferences and sales meetings. For more
information on UBM's virtual events in 2010 go here:
http://www.ubmstudios.com/featured-events/upcoming-events/.
Everything Channel's virtual COMDEX event will be built by UBM
Studios, UBM's creative and strategic marketing business which
specialises in building next-generation virtual media business
solutions which connect global audiences through a robust virtual
event environment with an intuitive user interface and appealing
visuals. To find out more about the capabilities of UBM Studios
virtual events go here:
http://www.ubmstudios.com/virtual-product-suite/ Separately, UBM
Studios has signed a strategic alliance agreement with InXpo, the
largest virtual event technology provider, to deliver next
generation virtual business solutions using the InXpo Virtual
Events Platform. As its first global media licensee, UBM Studios
will use the InXpo platform to support the delivery of UBM virtual
events at scale and on a worldwide basis. David Levin, CEO of UBM
said: "The original COMDEX died because it stopped serving its core
customers. We are giving COMDEX a future by going back to its past.
Our virtual COMDEX is focused on serving the IT channel, Value
Added Resellers, ISVs and all those people and businesses who make
up the IT distribution system. Virtual COMDEX works right alongside
and complements the other products and services we provide for the
Channel and for the wider technology industry." "We are a leader in
the virtual event market - we ran 38 virtual events in 2009.
Through our UBM Studios business this year we'll run many more
virtual tradeshows, recruitment events and in-house training
sessions for industries as diverse as construction, shipping and
healthcare." "We run virtual events in tandem with live, in person
events like tradeshows: we think we have a great opportunity to
take advantage of the complementarity between online and offline
events. Virtual events are emerging as a great, cost effective way
of bringing customers together to engage and interact with branded
business content and as well as a means of building professional
business community interaction. These capabilities are key to
delivering the measurable ROI that our customers are looking for."
Contacts Media Peter Bancroft Director of Communications E-mail
communications@ubm.com Direct telephone +44 20 7921 5961 Chris
Barrie Citigate Dewe Rogerson E-mail chris.barrie@citigatedr.co.uk
Direct telephone +44 20 7282 2943 Mobile +44 796 872 72 89
Analysts/Investors Email investorrelations@ubm.com Direct telephone
+44 20 7921 5095 Andrew Crow +44 20 7921 5940 Notes to Editors 1.
Virtual COMDEX To register to attend the event, visit:
http://www.comdex.com/ To follow COMDEX on Twitter visit
https://twitter.com/COMDEXvirtual and to follow COMDEX on LinkedIn
visit COMDEXvirtual. For sponsorship or exhibitor opportunities,
contact Nancy Hammervik, SVP of Events, Everything Channel at
nancy.hammervik@ec.ubm.com or 516 562 7679. Media interested in
pre-registering to attend the event, contact Nancy Hammervik, SVP
of Events, Everything Channel at nancy.hammervik@ec.ubm.com or 516
562 7679. 2. COMDEX history COMDEX - Computer Dealer's Exhibition -
was held annually in Las Vegas each November from 1979 to 2003.
Originally open only to those directly involved in the computer
industry, the tradeshow opened its doors to the general public in
the 1980s. COMDEX was started by The Interface Group who later sold
it to Japanese technology conglomerate Softbank Corp. in 1995.
Softbank sold the show to Key3Media, later MediaLive International.
UBM bought the events assets of MediaLive International Inc in
2006. 3. UBM UBM is a leading global provider of events; data,
marketing and information service products; print products; and
targeting, distribution and monitoring services to specialist
business communities. Our 5,800 staff in more than 30 countries are
organised into specialist teams that serve these communities,
helping them to do business and their markets to work effectively
and efficiently. For more information, go to http://www.ubm.com/ 4.
Everything Channel Everything Channel, headquartered in Framingham,
MA, is a technology marketing and sales solutions company. Through
its "Complete Technology Channel Solution," Everything Channel
offers the right business tools to accelerate technology sales.
From branding and recruiting to marketing and sales, Everything
Channel offers technology marketers the unmatched breadth and depth
of global brands and market intelligence combined with unparalleled
audience loyalty and credibility serving all technology sales
channels through an extensive database. Everything Channel provides
innovative field sales and marketing solutions to the sellers of
technology to achieve measurable and significant results. For more
information, go to http://www.everythingchannel.com/ or
http://www.channelweb.com/ 5. UBM Studios UBM Studios, a division
of UBM, is a creative and strategic marketing agency which
specializes in building next-generation virtual media business
solutions. Through virtual environments such as virtual events,
hybrid events, tradeshows, community sites, career fairs, sales
meetings, training, seminars, digital libraries, knowledge centers
and focus groups, UBM Studios enables customers to reach new
markets, engage and educate customers as well as generate new leads
and revenue. For more information, go to http://www.ubmstudios.com/
For demonstrations of UBM Studio virtual products, go here:
http://virtualevents.ubmstudios.com/demos/VirtualCareerFair/index.html
http://virtualevents.ubmstudios.com/demos/VirtualTradeShow/index.html
http://www.ubmstudios.com/demos/VirtualResourceCenter/index.html
DATASOURCE: UBM LLC CONTACT: Peter Bancroft, Director of
Communications, +44-20-7921-5961,communications@ubm.com; or Chris
Barrie, Citigate Dewe Rogerson,+44-20-7282-2943, or Mobile,
+44-796-872-72-89, chris.barrie@citigatedr.co.uk;or Analysts and
Investors, +44-20-7921-5095, investorrelations@ubm.com, orAndrew
Crow, +44-20-7921-5940 Web Site: http://www.comdexvirtual.com/
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