Tremor Video and Alphonso Expand Exclusive Partnership to All Advertiser Categories
January 09 2017 - 4:05PM
Business Wire
Tremor Video, Inc. (NYSE: TRMR), a leading provider of software
for video ad effectiveness, today announced it has expanded its
exclusive partnership with Alphonso, a leader in TV data, to
include all advertising verticals. Now all of Tremor Video’s buyer
platform clients will have access to Alphonso’s real-time TV
viewership data for 1:1 retargeting across all screens.
Alphonso’s content recognition (ACR) technology retargets
audiences exposed to a TV show or TV ad across mobile, tablet or
desktop in real time. For example, if a consumer is watching a
primetime TV show on the living room TV, the network airing said TV
show can deliver a simultaneous video ad to the consumer’s
smartphone promoting a future airing of the same show. Since
establishing an exclusive entertainment-category partnership with
Tremor Video in July 2016, the two companies have been innovating
to develop new ways to utilize this technology, including using
in-theater viewership data for real-time retargeting to moviegoers’
mobile devices. Now, Tremor Video clients across auto, consumer
packages goods, travel, quick-service restaurants, retail,
telecommunications, and finance can use this same ACR technology to
tap into TV viewership data and fine-tune their reach and manage
frequency.
“We’re thrilled to extend our partnership, offering a
first-to-market opportunity across all categories. Our goal is to
help marketers utilize TV and in-theater viewership data in the
most impactful way possible,” said Lauren Wiener, President of
Buyer Platforms at Tremor Video. “By tapping into these precise
consumer insights, this partnership allows marketers to ‘own the
living room’ by extending their reach into high-performing,
viewable, and fraud-free inventory on over 40 million devices in 30
million households.”
“We are excited to partner with Tremor Video which allows
Alphonso to scale the deterministic TV viewership targeting on
one-on-one basis at significantly larger scale across brands and
agencies,” said Ashish Chordia, Founder and CEO of Alphonso.
“Tremor Video will now be able to offer brands the ability to
extend their TV campaigns to digital and measure engagement,
attribution and effectiveness of their sync and retargeting
campaigns across all platforms leveraging the largest TV audience
and real-time TV Insights product.”
About Tremor Video
Tremor Video (NYSE: TRMR) provides software for video
advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video
marketplace by offering control and transparency to clients.
We employ patented all-screen technology to make every advertising
moment more relevant for consumers, and deliver maximum results for
buyers and sellers.
About Alphonso
Alphonso is the largest TV data company. Alphonso, through its
partnerships with various Smart TV OEMs and chipsets, mobile apps,
OTT apps, gaming and living room devices, understands what TV and
OTT content people are consuming in real-time and leverages this
data for targeting, insights and closed loop attribution.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170109006309/en/
Media:MWWPRColleen Bonanni,
646-439-2137cbonanni@mww.com
Tremor Video, Inc. (NYSE:TRMR)
Historical Stock Chart
From Jun 2024 to Jul 2024
Tremor Video, Inc. (NYSE:TRMR)
Historical Stock Chart
From Jul 2023 to Jul 2024