Tremor Video Expands Its Global Programmatic Presence with the Acquisition of TVN
August 06 2015 - 2:11PM
Business Wire
Company’s First Foray into the Growing APAC
Advertising Market
Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace
elevating brand advertising effectiveness across all screens, today
announced it has acquired Australian-based, TVN, a leading provider
of programmatic video advertising solutions in the Asia-Pacific
(APAC) region. This acquisition marks Tremor Video’s entrance into
the APAC advertising market, following its significant investments
in programmatic video over the past 18 months.
Founded in 2010 and headquartered in Sydney, TVN works with
leading premium publishers like Foxtel, Network 10, MCN, Southern
Cross Austereo as well as a wide assortment of broadcasters across
Asia-Pacific. TVN programmatically connects publishers to a wide
range of demand side platforms and agency trading desks. TVN
supports 9 markets in the region including Australia, New Zealand,
Indonesia, Malaysia, Thailand, and Singapore. TVN founders Peter
Ostick and Josh Ismin will join Tremor Video’s international team
as Vice Presidents reporting to Greg Smith, Head of International
and Programmatic at Tremor Video.
“With this acquisition, Tremor Video expands its programmatic
presence in the high-growth APAC region by combining our proven
technology with TVN’s premium publisher portfolio and demand
coverage,” said Bill Day, Chief Executive Officer of Tremor Video.
“TVN is a dominant player in APAC, and like Tremor Video, has
focused squarely on video so this is a natural fit. We’re excited
to welcome the TVN team into the Tremor Video family.”
“This acquisition, combining Tremor Video’s powerful technology
with our market-leading local customer service business will allow
our teams to better serve our publishing and demand partners at
global scale,” said Peter Ostick.
“We’re excited to become part of the Tremor Video team and look
forward to propelling the company’s growth in APAC,” added Joshua
Ismin.
Digital advertising spend in Asia-Pacific is expected to rise
30.3% to total $46.59 billion this year, trailing only North
America, according to eMarketer’s latest estimates of digital ad
spending worldwide released in December 2014. eMarketer also
estimates that by 2017 Asia-Pacific will pass North America in
total digital ad spending share worldwide.
“We believe that TVN’s extensive relationships and expertise,
combined with our experience and platform, position us well to take
advantage of the growing opportunities in APAC,” said Smith. “There
is a strong synergistic relationship between our two
companies.”
Over the last year Tremor Video has made significant strides in
programmatic video for publishers. After launching its supply-side
platform in January, the Company announced 100 publishers were
actively using the platform after only 100 days.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits or
synergies related to the acquisition of TVN or with respect to
Tremor Video’s ability to successfully expand its operations and
capture market share in new territories. Important factors that
could cause actual results to differ materially include: our
ability to timely and successfully integrate TVN’s operations and
personnel with our business; failure to realize the anticipated
benefits or synergies of the acquisition; risks of entering new
markets in which we have limited or no experience; the impact of
technological development and competition; difficulty adapting our
solutions for a new international market and failure to gain market
acceptance of our products or services; the diversion of management
attention and resources; design, manufacturing or software defects;
changes in client preferences or demands; changes in industry
standards and interfaces; global economic conditions; as well as
other factors detailed from time to time in the reports Tremor
Video files with the Securities and Exchange Commission.
Forward-looking statements are not guarantees of future performance
or events and investors are cautioned not to place undue reliance
on any forward-looking statement. Furthermore, forward-looking
statements speak only as of the date on which they are made, and,
except as required by law, Tremor Video disclaims any obligation to
update these forward-looking statements to reflect future events or
circumstances.
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Tremor Video, Inc.Media:Mandy Robinson,
646-278-7416mrobinson@tremorvideo.comorInvestor
Relations:Andrew Posen, 212-792-2315Senior Director Investor
RelationsIR@TremorVideo.com
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