NEW YORK, April 23, 2015 /PRNewswire/ -- DoubleVerify,
the recognized leader in digital performance solutions, today
announced their new digital video quality solution proven to combat
the rapidly changing tactics that drive non-human traffic. The
enhanced DV solution significantly improves the accuracy and speed
of bot detection necessary to eliminate non-human traffic from
digital video advertising.
Bots have shown to mask their identity within days of detection.
The new DV Video quality solution combats the most sophisticated
bots by accurately pinpointing non-human traffic and rapidly
signaling their identity across the digital advertising ecosystem.
Tremor Video (NYSE: TRMR), a leading video advertising performance
platform, recently upgraded its prevention capabilities to be the
first to integrate the DV video quality solution and has already
seen impressive results over the last month, nearly eliminating
non-human traffic across their platform.
"Tremor Video has long been focused on building a premium video
marketplace, providing our clients with the highest quality
environments, the most effective placements and complete
transparency around what's working and why," said David Cooper, Tremor Video's Director of Network
Quality. "While individual campaign results may vary, in our first
month of using the new implementation of DV bot fraud detection,
their post-buy data shows that we're already seeing less than 1%
bot traffic across all managed and self-service campaigns --
including our DSP – of desktop video inventory. This is promising
in our effort to create the highest-quality environments for our
partners."
DV network wide bot fraud protection is a critical part of the
DV inventory quality management suite, which drives insights across
key dimensions – ad viewability, brand safety, fraud protection,
and masked inventory. To learn more about DV Impression Quality
solutions, visit doubleverify.com.
About DoubleVerify
DoubleVerify is the
recognized market innovator with the technology and tools that
accurately authenticate the quality of digital media and drive ad
performance for the world's largest brands. DV provides media
transparency and accountability to deliver the highest level of
impression quality for maximum advertising performance. Since
2008, DV has helped hundreds of Fortune 500 companies gain the most
from their media spend by delivering best in class solutions across
the digital ecosystem that help build a better industry. Learn more
at doubleverify.com.
About Tremor Video
Tremor Video (NYSE: TRMR) helps make every advertising moment more
relevant for consumers. The company's heritage as custodians of the
most recognized advertiser and publisher brands is built on
leadership in all-screen analytics and a long-standing commitment
to transparency. Our premium video marketplace offers the
full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/doubleverify-announces-enhanced-digital-video-quality-solution-proven-to-minimize-non-human-traffic-300070800.html
SOURCE DoubleVerify