Winner to be Featured in a 2024 or 2025
Campaign Photoshoot, Receive a Torrid Wardrobe for a Year, and Gain
the Chance to Sign with Global Talent Management Agency
CITY OF INDUSTRY,
Calif., April 17, 2024 /PRNewswire/ -- Torrid
Holdings Inc. ("Torrid" or the "Company") (NYSE: CURV), a
direct-to-consumer apparel, intimates, and accessories brand in
North America for women sizes 10
to 30, announced today the return of its Casting Call and
nationwide tour. The brand will be making stops at more than 100
malls across the country, in search of its next model to be
featured in future campaigns.
Starting today, April
17, through July 17, 2024,
applicants can visit torrid.com/castingcall2024 to view contest
details and submit an online application, including photos and a
video sharing why they want to be a Torrid model. By no later than
July 30, Torrid will announce the 30
finalists and open voting to the public on July 31 to select the top 10 finalists, who will
participate in a modeling mentorship, photoshoot session and
digital content creation workshop in Los
Angeles, California. The grand prize winner will be
announced in September and featured in a 2024 or 2025 campaign
photoshoot, in addition to receiving a Torrid wardrobe for one year
(valued at $15,000 USD), a cash prize
of $2,000 USD, and an opportunity to
sign with a global talent management agency.
"For 23 years, we've been celebrating and
empowering women of every shape and body size, and developing our
models' talents is incredibly important to us," said Vivian
Alhorn, Chief Marketing Officer at Torrid. "Supporting curvier
women is what we've always done. We're excited to bring back our
nationwide Casting Call, bigger and better than ever before, and
can't wait to see who we meet as we tour across the
country!"
In addition to submitting online applications,
applicants are invited to join Torrid at the brand's live Casting
Call events to get professional photos taken and meet with the
judges and industry professionals, including Torrid partner, model,
and content creator, Tabria Majors.
The 2024 live Casting Call events will take place at Del Amo
Fashion Center in Los Angeles,
California on May 4,
North Star Mall in San Antonio,
Texas on May 18, Mall
of America® in Minneapolis,
Minnesota on June 2, Deptford
Mall in Deptford, New Jersey on
June 8, and Opry Mills® in Nashville, Tennessee. on June 15. Plus, the brand will host over 100
casting parties in additional stores across North America from June
22 through July 13, 2024. These casting events provide an
optional way for applicants to get photos needed to submit with
their application.
"Celebrating curves isn't just about fashion,
it's about embracing every inch of who we are," said Tabria Majors, Model and Content Creator. "The
Torrid Casting Call is more than just an opportunity to model great
clothes, it's a platform to show the world that beauty comes in all
shapes and sizes."
Across all events, attendees will be treated to
touch-ups by professional hair and makeup artists, an opportunity
to get photos taken, branded swag and treats, and select locations
will include live DJs and more. For the full tour schedule and
application terms and guidelines, please visit
torrid.com/castingcall2024.
About Torrid
Torrid is a
direct-to-consumer brand of apparel, intimates and accessories in
North America aimed at fashionable
women who are curvy and wear sizes 10 to 30. Torrid is focused on
fit and offers high quality products across a broad assortment that
includes tops, bottoms, denim, dresses, intimates, activewear,
footwear, and accessories.
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SOURCE Torrid