Telaria Forges Strategic Partnership With She Runs It to Empower Women in Technology and Advertising
October 24 2019 - 8:00AM
Business Wire
Telaria (NYSE:TLRA), the complete software platform that
optimizes yield for leading video publishers, today announced its
partnership with She Runs It, formerly Advertising Women of New
York, to elevate women at all stages in their career in the
technology and advertising industries.
According to recently released data from She Runs It, just 29
percent of corporate or executive positions at advertising, media
and technology companies are held by women, underscoring the need
for initiatives to bridge this gap. At Telaria, women currently
comprise 40 percent of the company’s executive team and 45 percent
of leadership roles at the director level and above, exceeding
industry standards.
“We are proud to partner with She Runs It to ensure there is
more equitable representation and inclusion in our industry,” said
Jennifer Catto, Chief Marketing Officer at Telaria. “Diversity in
backgrounds and ideas is incredibly important — whether you’re
developing technology or an advertising campaign. As an executive
in an industry that skews predominantly male, my aim is to
encourage more women to take a seat at the table and be heard as
decision makers and leaders. We employ this belief with our own
teams at Telaria and hope to see industry events reflect the
changing workplace.”
“We are more motivated than ever to fulfill our mission which is
to pave the way for more women to lead at every level of marketing,
media and tech,” said Lynn Branigan, President and CEO of She Runs
It. “The support of partners like Telaria empowers us to provide
the mentoring, loan relief, networking and leadership development
opportunities that our members take advantage of.”
As part of the partnership, today Telaria and She Runs It are
hosting Mic Drop at Telaria’s global headquarters in NYC. The event
will feature a panel of executives from GroupM, Engine, and
ColorComm, providing actionable advice to attendees so they may
confidently exercise their voice with their colleagues and in
public forums. Additionally, a public speaking training will be
held with the goal of elevating women speakers and thought leaders
in technology and advertising.
About Telaria Telaria, Inc. (NYSE:TLRA) powers the future
of TV advertising with proprietary, programmatic software that
optimizes ad yield for leading video publishers across desktop,
mobile and CTV. Telaria’s clients include the most innovative video
content publishers across the globe such as Hulu, SlingTV, SonyVue,
PlutoTV, TubiTV, Singtel, Australia’s Nine Entertainment Co,
Network 10 and Seven West Media, and Brazil’s Globo.
Telaria is headquartered in New York City and supports its
global client base out of 13 offices worldwide across North
America, EMEA, LATAM and APAC.
About She Runs It Founded in 1912 as Advertising Women of
New York (formerly AWNY), She Runs It exists to pave the way for
women to lead at every level of marketing and media. With chapters
in New York and Chicago, membership stands at over 3,800 women, men
and corporate alliance partners. To learn more about She Runs It,
visit Sherunsit.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20191024005095/en/
Media: Kar Yi Lim 917-658-1994 klim@telaria.com
Investor Relations: Andrew Posen IR@telaria.com
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