TDCX accelerates expansion with entry into South Korea; appoints Minjee Kim as VP Operations
January 26 2022 - 9:10PM
Business Wire
TDCX Inc. (NYSE: TDCX), a digital customer experience solutions
provider, today announced its entry into South Korea, adding
another location to its extensive network in Asia. This is TDCX’s
fourth new market in just two years.
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Mr Tony Bruno, Executive Vice President,
North Asia and Business Strategy (Photo: Business Wire)
The move strengthens TDCX’s Korean language capabilities and
enables the company to increase its share of the customer
experience market in South Korea. Globally, the outsourced customer
experience services market is expected to be worth US$100 billion
by 20251.
Mr Tony Bruno, Executive Vice President, North Asia and Business
Strategy, said, “South Korea is a fast-paced and dynamic market.
Its population of close to 52 million are tech-savvy and among the
fastest adopters of new trends, making it an exciting market for
innovative products and services.
“At TDCX, we have been helping both established and disruptive
companies expand into and entrench their position in new markets by
delivering exceptional customer experiences. We do this by taking a
data-driven approach to understanding consumer needs and
preferences and combining that with technology and our team of
talented individuals to develop strategic customer experience
programmes. This translates to better outcomes for our clients in
the form of greater customer satisfaction, increased sales and
improved user experiences. We believe that our proven business
model puts us in a strong position to help more brands build and
strengthen their engagement with Korean consumers.”
To helm its South Korea office, TDCX has appointed Minjee Kim as
its Vice President of Operations. Ms Kim has been managing Korean
teams across Asia, including Thailand, Malaysia and China and is
returning to South Korea to launch TDCX’s newest site. She will be
responsible for overseeing site operations and championing training
and talent development.
Ms Kim said, “The need for brands to have a strong customer
experience strategy is more pertinent than ever. Brands that can
deliver great, differentiated customer experiences will see better
business outcomes. I look forward to helping more brands win the
hearts of Korean consumers.”
TDCX is kickstarting its operations in Korea with three projects
– two omnichannel customer experience projects, one for a gaming
company and the other for a technology company, as well as a sales
and marketing project for a professional social network.
TDCX expects to expand its team in South Korea to cater to
demand from its global clients and other new economy players. Its
office is conveniently located in Gangnam.
About TDCX Inc.
TDCX provides transformative digital CX solutions, enabling
world-leading and disruptive brands to acquire new customers, to
build customer loyalty and to protect their online communities.
TDCX helps clients achieve their customer experience aspirations
by harnessing technology, human intelligence and its global
footprint. It serves clients in fintech, gaming, technology, home
sharing and travel, digital advertising and social media, streaming
and e-commerce. TDCX’s expertise and strong footprint in Asia has
made it a trusted partner for clients, particularly high-growth,
new economy companies, looking to tap the region’s growth
potential.
TDCX’s commitment to delivering positive outcomes for our
clients extends to its role as a responsible corporate citizen. Its
Corporate Social Responsibility programme focuses on positively
transforming the lives of its people, its communities and the
environment.
TDCX employs more than 14,000 employees across 26 campuses
globally, specifically Singapore, where it is headquartered and
Malaysia, Thailand, Philippines, Mainland China, Hong Kong, South
Korea, Japan, India, Romania, Spain and Colombia. For more
information, please visit: www.tdcx.com.
1 According to Frost & Sullivan.
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Eunice Seow, +65 8432 8388, eunice.seow@tdcx.com
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