National homebuilder leads industry in
trust among home shoppers since 2016
SCOTTSDALE, Ariz.,
Jan. 4,
2024 /PRNewswire/ -- National homebuilder and
land developer Taylor Morrison (NYSE: TMHC) has once
again earned the coveted America's Most Trusted® Home
Builder title by Lifestory Research for the ninth consecutive year.
Taylor Morrison's fast-growing resort-lifestyle brand,
Esplanade, also climbed to the second spot in the America's
Most Trusted® Active Adult Builder category.
In the 12th year of the study, national independent
market research firm Lifestory Research surveyed more than 58,000
home shoppers to measure their perceptions and experiences with
homebuilders. Despite the 2024 findings revealing consumer trust is
trending down following shifts to interest rates, affordability and
housing supply, Taylor Morrison continues to achieve the industry's
highest scores each year by keeping trust rooted in its business
strategy and customers top of mind.
"Today's home-shoppers are craving reassurance, and rightfully
so following an era of rising mortgage rates and limited housing
supply, but having a deep understanding of your customers, building
meaningful relationships from the start, and leading with empathy
can withstand any market condition," said Taylor Morrison Chairman
and CEO Sheryl Palmer. "These
principles are core to who we are at Taylor Morrison, and that is
proven in our nine-year streak of being named America's Most
Trusted® Home Builder."
The nation's top 20 homebuilders were ranked based on annual
closings according to their trust score. Taylor Morrison achieved a
Net Trust Index score of 109.9 and Esplanade by Taylor Morrison
earned a trust index score of 106.4. For study methodology and the
full list of rankings,
visit www.lifestoryresearch.com/americas-most-trusted.
"In a time where consumer skepticism of big brands is on the
rise across all industries and sectors, this accolade means even
more," said Taylor Morrison Chief Marketing Officer Stephanie McCarty. "Fostering genuine
connections with our customers at every stage of their homebuying
journey, while building enduring brand loyalty, remains one of our
greatest opportunities to maintaining this industry-leading level
of trust."
"I extend my congratulations to Taylor Morrison on this
recognition for an impressive nine consecutive years, a testament
to their team's exceptional work and unwavering commitment to
customers," said Lifestory Research President and Chief Research
Officer Eric Snider. "Trust
builds business and the thousands of consumers who participate in
our study continue to trust Taylor Morrison when shopping for a new
home."
About Taylor Morrison
Headquartered in Scottsdale,
Arizona, Taylor Morrison is one of the nation's leading
homebuilders and developers. We serve a wide array of consumers
from coast to coast, including first-time, move-up, luxury and
resort lifestyle homebuyers and renters under our family of
brands—including Taylor Morrison, Esplanade, Darling Homes
Collection by Taylor Morrison and Yardly. From 2016-2024, Taylor
Morrison has been recognized as America's Most Trusted®
Builder by Lifestory Research. Our strong commitment to
sustainability, our communities and our team is highlighted in our
latest annual Environmental, Social and Governance (ESG)
Report.
For more information about Taylor Morrison, please visit
www.taylormorrison.com.
CONTACT: Erin Kristick
(480) 840-8108
ekristick@taylormorrison.com
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SOURCE Taylor Morrison