AUBURN HILLS, Mich.,
March 27, 2021 /PRNewswire/ --
- The first 2021 Ram 1500 TRX produced – VIN 001 – sold for
$410,000 and was a highlight at
Barrett-Jackson Scottsdale Auction
- 100 percent of the hammer price for Ram 1500 TRX VIN 001
benefits the United Way of Southeast
Michigan's 2-1-1 helpline to provide services to veterans
and their families
- Auctioned vehicle is one of 702 Ram 1500 TRX Launch Edition
models and commemorates the most powerful truck with 702 horsepower
straight from the factory
The first all-new 2021 Ram 1500 TRX built – the quickest,
fastest and most powerful truck ever – sold for $410,000 at the Barrett-Jackson Scottsdale
Auction on Friday, March 26. The
United Way for Southeast
Michigan's 2-1-1 helpline, which provides services to
veterans and their families, receives all proceeds raised from the
auction.
"When Ram 1500 TRX VIN 001 rolled off the assembly line, it
instantly became an incredibly exciting one-of-a-kind collectible
truck, and that was reflected by the winning bid," said
Mike Koval Jr., Ram Brand Chief
Executive Officer – Stellantis. "More importantly, we're thrilled
that the first Ram 1500 TRX raised significant funds that will go
directly to the United Way for Southeast
Michigan's 2-1-1 helpline to provide services to veterans
and their families."
Ram 1500 TRX VIN 001 auctioned at Barrett-Jackson Scottsdale is
one of 702 Ram 1500 TRX Launch Edition models. Commemorating the
most powerful truck with 702 horsepower straight from the factory,
the 2021 Ram 1500 TRX Launch Edition is limited to 702 units – and
sold out in less than three hours.
"Ram continues to honor all of those who serve or have served in
the United States armed forces
with distinction through our 'Built to Serve' editions," Koval
added. "For Ram truck owners, whether military or civilian, 'Built
to Serve' is a maxim that they can be proud to stand behind. This
auction is another way we can honor our veterans by supporting them
when they come home."
The 2021 Ram 1500 TRX VIN 001 winning bid included a unique
authentication kit that includes a presentation box with a bound
book custom-developed by the Ram brand team, which highlights the
vehicle's design development, exclusive photos and video, a
speed-form model and a Ram truck cover developed by the vehicle's
design team.
Production of the all-new 2021 Ram 1500 TRX began at the
Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan, in
December.
2021 Ram 1500 TRX Launch Edition
The Ram 1500 TRX VIN
001 auctioned at Barrett-Jackson Scottsdale is one of 702 Ram 1500
TRX Launch Edition models. A nod to the most powerful truck's 702
horsepower, the 2021 1500 TRX Launch Edition is limited to 702
units – and sold out (other than VIN 001) in less than three hours.
The Ram 1500 TRX Launch Edition is visually distinguished by its
exclusive Anvil Gray paint, and inside, each truck features a
special red and brushed-aluminum center console badge identifying
it as a limited-edition TRX model.
The Ram 1500 TRX Launch Edition package is coupled with the TRX
Level 2 Equipment Group, adding carbon fiber interior trim, color
accent package, heads-up display, beadlock-capable wheels,
19-speaker Harman Kardon premium
sound system, dual-pane panoramic sunroof, advanced safety group,
hood and bodyside graphics. Additionally, Ram 1500 TRX VIN 001
includes other optional equipment, such as RamBar by Mopar, rock
rails by Mopar, bed-mounted tire carrier by Mopar, Trailer Tow
Group and Trailer Reverse Steering Control.
2021 Ram 1500 TRX
The new 2021 Ram 1500 TRX is the
apex predator of the truck world and cements Ram Truck as
North America's off-road truck
leader. Designed bolt by bolt to significantly outperform every
other truck straight from the factory, the Ram 1500 TRX has been
tested to handle the most punishing conditions with extreme
durability. Class-leading, uncompromising performance in the
harshest environments is achieved in part through the
702-horsepower supercharged 6.2-liter HEMI® V-8 engine.
Stratospheric power delivers a new level of performance: 0-60 miles
per hour (mph) in 4.5 seconds, the quarter mile in 12.9 seconds at
108 mph and a top speed 118 mph. The 2021 Ram 1500 TRX has been
rigorously tested to handle the most punishing conditions with
extreme capability and durability on its way to being the quickest,
fastest and most powerful mass-produced half-ton pickup truck in
the world.
The Ram 1500 TRX builds on everything the award-winning Ram 1500
lineup delivers – including world-class luxurious interiors with
premium materials and incredible attention to detail,
segment-leading ride-quality and comfort, and a superior level of
refinement and sophistication – and raises the no-compromise
benchmark for power, performance, durability, technology and
convenience with features never before offered in a pickup.
Class-leading ride and handling are accomplished via an all-new
custom suspension composed of the highest possible quality
components and tuning geared towards high-speed desert runs,
producing even more capability on the street or in the desert. The
Ram 1500 TRX boasts a ground clearance of 11.8 inches due in part
to a 2-inch ride height increase when compared with the rest of the
Ram 1500 lineup, along with aggressive 35-inch Goodyear Wrangler
Territory All-Terrain 325/65/R18 tires. This combination enables
TRX to clear surface obstacles easily and at high speeds.
A luxurious and spacious interior offers authentic, premium
materials, colors and textures, including hand-wrapped leather
instrument panels for unexpected luxury throughout. As a segment
disrupter, the standard Uconnect 4C with a massive 12-inch
touchscreen leads the segment in technology, featuring split-screen
capability, 360-degree camera views, and exclusive content from
SiriusXM with 360L and Personalized Stations Powered by Pandora.
The 2021 Ram 1500 TRX is the first vehicle to include the new Know
& Go mobile app featuring an immersive experience for customers
who want to learn more about their vehicles. Active safety and
security systems include adaptive cruise control, Forward Collision
Warning, Blind-spot Monitoring and Ready Alert Braking.
United Way for Southeastern
Michigan's 2-1-1 helpline
United Way for Southeastern
Michigan is committed to working with households and
families in Wayne, Oakland and Macomb counties, with a goal to create stable
households and help children thrive by providing resources around
basic needs, early and K-12 education, digital inclusion, and
wraparound services. United Way for Southeastern Michigan's 2-1-1 call center is
the largest in the state, covering Wayne, Oakland, Macomb, Lapeer, Monroe and Washtenaw counties. The 2-1-1 community care
advocates provide free, confidential and personalized help to
callers. 2-1-1 has access to a statewide database of more than
30,000 resources that are continually updated. It includes
everything from food pantries and emergency shelters to education
and COVID-19 resources.
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division,
focused on meeting the demands of truck buyers and delivering
benchmark-quality vehicles. With a full lineup of trucks, the Ram
1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster
and ProMaster City, the Ram brand builds trucks that get the hard
work done and families where they need to go.
Ram continues to outperform the competition and sets the
benchmarks for:
- 1,075 lb.-ft. of torque with Cummins Turbo Diesel
- Towing capacity of 37,100 lbs. with Ram 3500
- Segment first 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and
12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and
auto-level air suspensions
- Most interior space with Ram Mega Cab
- Most capable full-size off-road pickup – Ram Power Wagon
- Ram 1500, America's most powerful half-ton diesel pickup with
480 lb.-ft. of torque, achieves an unsurpassed 33 mpg highway and
delivers up to 1,000 miles of range on a single tank of fuel
- Ram 1500 TRX is the quickest, fastest and most powerful
mass-produced pickup truck in the world
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
- Over the last 30 years, Ram has the highest percentage of
pickups still on the road
Ram is part of the portfolio of brands offered by leading global
automaker and mobility provider Stellantis. For more information
regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Ram and company news and video on:
Company
blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: www.twitter.com/RamTrucks and @StellantisNA
YouTube:
www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA
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SOURCE Stellantis