Pitney Bowes BOXpoll Finds One Third of Consumers More Likely to Buy Products Based on Environmentally Friendly Features
April 22 2021 - 9:00AM
Business Wire
Preference toward sustainability increases
among younger, more affluent consumers, parents, and urbanites
Pitney Bowes Inc. (NYSE: PBI), a global technology company that
provides commerce solutions in the areas of ecommerce, shipping,
mailing and financial services, today released results from its
latest BOXpoll, revealing online shoppers' perspectives on
sustainability on Earth Day, 2021. BOXpoll found that more than
one-third of consumers (38 percent) are more likely to buy products
with sustainable features or packaging. Ten percent of that group
are actively looking for these products, while 28 percent are more
inclined to buy products based on environmentally friendly features
such as sustainable materials, sustainable packaging, or a portion
of proceeds going to environmental causes.
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Pitney Bowes BOXpoll data
Various demographics, including younger consumers (Gen Z and
Millennials), affluent consumers with a household income of $100k+,
as well as parents and those living in urban environments claim to
be the most sustainable shoppers. Nearly half (47-48 percent) of
each of these groups are deemed sustainability-minded shoppers.
“A growing number of consumers are demanding more
environmentally friendly choices from retailers. This is clear not
only in our latest BOXpoll survey results, but with brands also
moving quickly to show progress on sustainable manufacturing and
distribution,” said Gregg Zegras, EVP and President of Global
Ecommerce at Pitney Bowes. “Ecommerce represents greater choice
for consumers. As more shopping takes place online, consumers are
wielding this power to support brands that care about
sustainability.”
Still, despite the sustainable habits of the young, the
affluent, parents and urbanites, sustainability isn’t yet a factor
in purchasing decisions for the majority of consumers (59 percent
on average), either because they don’t notice sustainability
features, or because sustainability has no impact on their shopping
behaviors.
One potential detractor might be cost. According to BOXpoll,
67percent of consumers believe a box shipped with sustainable
packaging costs more than one of traditional packaging, despite
having the same contents. Consumers believe that sustainable
packaging is worth an average of $5.70 more than ‘traditional’
packaging.
Please visit www.pitneybowes.com/boxpoll for all of the latest
BOXpoll findings.
Methodology BOXpoll™ by Pitney Bowes is a weekly consumer
survey on current events, culture and ecommerce logistics. Morning
Consult conducts weekly polls on behalf of Pitney Bowes among a
national sample of more than 2,000 online shoppers. The results
included in this press release are extracted from surveys conducted
over the past month. The interviews were conducted online, and the
data were weighted to approximate a target sample of adults based
on age, educational attainment, gender, race, and region. Results
from the full survey have a margin of error of +/- 2 percentage
points.
About Pitney Bowes Pitney Bowes (NYSE:PBI) is a global
technology company providing commerce solutions that power billions
of transactions. Clients around the world, including 90 percent of
the Fortune 500, rely on the accuracy and precision delivered by
Pitney Bowes solutions, analytics, and APIs in the areas of
ecommerce fulfillment, shipping and Returns; cross-border
ecommerce; office mailing and shipping; presort services; and
financing. For 100 years Pitney Bowes has been innovating and
delivering technologies that remove the complexity of getting
commerce transactions precisely right. For additional information
visit Pitney Bowes at www.pitneybowes.com.
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Brett Cody Pitney Bowes (203) 218 1187 brett.cody@pb.com
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