Pitney Bowes BOXpoll™ Finds COVID-19 Habits are Here to Stay
October 06 2020 - 10:26AM
Business Wire
Americans are dining in, wearing masks and
shopping online more than ever.
New survey finds these trends will continue
even after the virus is gone.
Pitney Bowes Inc. (NYSE:PBI), a global technology company that
provides commerce solutions in the areas of ecommerce, shipping,
mailing and financial services, today released the results of its
first BOXpoll™, a new market research tool for the ecommerce
industry based on a series of consumer surveys about current
events, culture and their impact on shopping behaviors and
ecommerce logistics.
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the full release here:
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Chart 1 (Graphic: Pitney Bowes Inc.)
In one of the first national surveys asking respondents to
contemplate a post-pandemic world, BOXpoll found that many of the
social and economic behaviors Americans have adopted during the
COVID-19 pandemic are likely to outlast the virus. By large
margins, Americans say they will continue to cook, workout and shop
from home more when the pandemic is over than they did before the
virus existed. At the same time, they will shake hands, hug, go to
concerts, fly in airplanes and dine at restaurants less (see Chart
1).
“We can all see from the changes in our own homes and workplaces
just how dramatically the pandemic is impacting daily life, but I
think earlier this year, many people expected to one day go back to
‘the way things were.’ This survey says, in many aspects of our
lives, we’re choosing never to go back,” said Gregg Zegras, EVP and
President of Global Ecommerce at Pitney Bowes. “While Pitney Bowes
is particularly focused on the shipping and ecommerce space,
businesses in all industries will benefit from listening to what
consumers are telling us about their future plans for a
post-pandemic world.”
Why do so many Americans plan to continue behaviors they’ve
adopted during the pandemic? One reason may be their fear of
another pandemic. Pitney Bowes asked shoppers if they believe their
community will face another pandemic like COVID-19 in their
lifetime. Only 18% said “no.” Among those who offered an opinion,
71% said, “yes,” they believe they will face another pandemic.
Another reason why American’s plan to make some of their
pandemic behaviors permanent is that they actually like some of the
changes the public health crisis has forced upon them. This is
particularly true of online shopping.
More than half of consumers (54%) shop online more often today
versus pre-pandemic and 73% of those consumers say they have
enjoyed shopping online during the pandemic more than they
expected. Moreover, the number of consumers doing more than half of
their shopping online is nearly triple what it was before the
pandemic (45% now; versus 16% before).
Shoppers also seem to be enjoying the variety of brands
available to them. Twenty-eight percent of online shoppers are
spending more time searching for new brands or sites they have
never visited before (led by nearly 40% of Gen Z).
“In the ecommerce space, people are telling us they plan to
continue shopping online more than ever before. They’re also
spending more time on mobile devices browsing for new brands. Both
of these trends present new opportunities and new challenges for
retail and ecommerce businesses and the logistics companies who
serve them,” said Zegras.
Where are they shopping more today vs. pre-pandemic:
- Amazon: 55%
- Walmart: 36%
- Online marketplace besides Amazon 35%
- Small or local businesses: 24%
- Target: 22%
- Big box stores: 14%
- Online or DTC brands: 12%
- Department stores: 11%
For additional results and insights, please visit the BOXpoll
website. The information and insights derived from BOXPoll are
designed to help ecommerce clients of Pitney Bowes deliver Best
Order eXperiences (that’s BOX for short) for their customers.
Findings and analysis will be updated monthly.
“Pitney Bowes has been tracking consumer shopping behaviors for
the past eight years through our annual Global Online Shopping
Study. This year, with public health, culture, politics and
economics intersecting and changing like never before, we created a
new mechanism to help our clients listen to and learn from the
market in real-time,” said Zegras. “BOXpoll allows us to iterate
and learn. We can now test ideas and hypotheses quickly. We’re also
asking our clients—many of the fastest-growing ecommerce brands and
shippers—to share what they’d like us to ask consumers. As a
result, we’re now able to share insights that accommodate the pace
of change happening in the market today.”
Pitney Bowes BOXpoll is an example of proprietary market
research the company conducts on behalf of its clients and releases
publicly. Next week, the company will release the findings of its
Parcel Shipping Index which measures parcel volume and spend across
13 major markets globally. In 2019, the Index found that annual
parcel volumes reached 87 billion the prior year (the most recent
year for which data was available) and projected that volumes would
reach 200 billion in 2025.
BOXpoll Survey Methodology:
Morning Consult conducts weekly polls on behalf of Pitney Bowes
among a national sample of more than 2,000 online shoppers. The
data in this release is based on interviews conducted with 2,094
online shoppers in September. The interviews were conducted online
and the data were weighted to approximate a target sample of adults
based on age, educational attainment, gender, race, and region.
Results from the full survey have a margin of error of +/- 2
percentage points.
About Pitney Bowes:
Pitney Bowes (NYSE:PBI) is a global technology company providing
commerce solutions that power billions of transactions. Clients
around the world, including 90 percent of the Fortune 500, rely on
the accuracy and precision delivered by Pitney Bowes solutions,
analytics, and APIs in the areas of ecommerce fulfillment, shipping
and returns; cross-border ecommerce; office mailing and shipping;
presort services; and financing. For 100 years Pitney Bowes has
been innovating and delivering technologies that remove the
complexity of getting commerce transactions precisely right. For
additional information visit Pitney Bowes, the Craftsmen of
Commerce, at www.pitneybowes.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201006005789/en/
Media contact: Pitney Bowes Brett Cody, (203) 218 1187 Director
of Communications, Commerce Services
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