Pitney Bowes White Paper Explores Advantages of Print Management Outsourcing
March 12 2013 - 12:29PM
Business Wire
Pitney Bowes (NYSE: PBI) today released a white paper,
“The Power of Print Outsourcing,” that
provides insight on how organizations can optimize their marketing
communications through print management outsourcing. Print
management outsourcing includes consulting services that optimize
print production and distribution, coordinate print with
communications across all channels, and leverage print spending to
generate significant savings.
“Although there is a dramatic shift to digital communications,
print continues to be a critical part of the marketing mix,” said
Patrick Fogarty, vice president, Marketing Lifecycle Solutions,
Pitney Bowes. “Chief Marketing Officers agree that reaching
customers and prospects effectively requires a flexible
multi-channel communications strategy. There is significant
opportunity to better leverage an enterprise’s print spend to drive
more effective communications through supply chain and distribution
optimization and integration across all channels. Print management
outsourcing can save clients up to 30 percent, while enhancing
quality, reducing risk and ensuring compliance.”
The white paper explores why marketers are increasingly turning
to outsourcing solutions for improved print management, the ways in
which print management outsourcing can drive improvements in
customer communications management overall, and the key factors for
consideration in selecting a print outsourcing or, more accurately,
a print management services provider.
To learn more about print management outsourcing services or to
download a complimentary copy of “The Power of Print
Outsourcing,” visit
http://www.pb.com/Management-Services/news-and-resources/white-papers.shtml.
Pitney Bowes Management Services designs, implements and
operates innovative communication, document and mail management
solutions that help companies around the world drive business
process efficiencies, increase productivity, reduce costs and
improve customer satisfaction. Pitney Bowes was recently ranked as
one of the world's top outsourcing providers by the International
Association of Outsourcing Professionals® (IAOP®).
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. The company’s solutions for financial
services, insurance, healthcare, telecommunications, legal, public
sector and retail organizations are delivered on open platforms to
best organize, analyze and apply both public and proprietary data
to two-way customer communications. Pitney Bowes is the only firm
that includes direct mail, transactional mail, call centers and
in-store technologies in its solution mix along with digital
channels such as the Web, email, live chat and mobile applications.
Pitney Bowes has approximately USD$5 billion in annual revenues and
27,000 employees worldwide. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com.
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