New AI capabilities help marketers and sellers identify new
growth opportunities within existing accounts while new industry
onboarding accelerators increase time-to-value
LAS
VEGAS, Sept. 11, 2024 /PRNewswire/ --
Oracle CloudWorld --Oracle today announced new
capabilities within Oracle Unity Customer Data Platform
(CDP) that provide organizations with precise views
of customer accounts and buying groups to optimize marketing and
sales revenue growth initiatives. The latest updates offer
marketers and sellers actionable account views that leverage all
customer intent data from marketing, sales, and service combined
with finance, product usage, contract, and supply chain sources to
help organizations engage buying group members at target
accounts with precise upsell and cross-sell opportunities.
"To create long-term value for their customers and the
organization, and capitalize on the full potential of AI,
organizations require a foundation of complete and connected
customer and enterprise data," said Stephen
Streich, group vice president of product, Oracle Cloud CX.
"The new AI capabilities and new account-level visualizations in
Oracle Unity CDP leverage that complete data to intelligently guide
the right action, at the right time, to the right accounts and
decision-makers, allowing organizations to increase sales, customer
retention, and build long-term relationships with their
customers."
Oracle Unity CDP is part of Oracle Fusion Cloud Customer
Experience (CX), a connected suite of applications that help
organizations create, manage, serve, and nurture lasting customer
relationships. Drawing on embedded AI and connected customer
and organizational data to provide marketers and sellers with
insights to drive precise campaigns that help grow revenue and
lifetime value of target accounts and customers, the new
capabilities in Oracle Unity CDP include:
- Account Profile Explorer: Helps marketing and sales
teams deliver precise, value-add upsell and cross-sell engagements
to grow revenue opportunities. The new Account Profile Explorer
provides a view of an account from a foundation of connected
business and customer data that drive native AI recommendations and
can pinpoint recommendations for the best offer.
- Buying group and opportunity scoring: Helps sales teams
quickly and accurately identify opportunities within a buying group
by using AI to detect signals, based on role, title, and aggregated
topic engagement, and determine next steps.
- Native Oracle Analytics Cloud integration: Helps
marketers expand insights, enhance decision-making, and optimize
campaign performance with visualizations and guidance from a
foundation of unified customer and organizational data.
- Industry onboarding accelerators: Helps organizations
accelerate time-to-value on CDP implementations with
industry-optimized templates, data models, and attributes. Oracle
Unity CDP now has industry accelerators for high tech, industrial
manufacturing, professional services, telecommunications,
utilities, financial services, travel, and retail.
"We knew there were untapped revenue opportunities hidden within
our legacy and back-office platforms," said Martin Coulthard, global vice president of
digital customer experience, Vertiv. "With Oracle Unity CDP, we
were able to bring critical data together from multiple ERP, CRM,
and marketing automation systems into a single, unified platform
for activation. With unified account and customer profiles, we can
proactively identify the right opportunities within the install
base, align sales and marketing processes, and create new revenue
opportunities."
"B2B CDPs provide a viable, powerful, and business-user-friendly
way for marketers to manage and utilize customer data, addressing
myriad challenges that have long impeded their efforts [to deliver
personalized and effective campaigns]," said The Forrester
Wave™: B2B Customer Data Platforms, Q4 2023 report, authored by
Katie Linford, principal analyst,
Forrester. It also states, "Oracle [Unity CDP] provides a
comprehensive, business-friendly solution to solve for customer
data…Oracle has created a strong foundation geared toward
addressing customer data challenges across the entire B2B Revenue
Waterfall™, which can empower businesses with essential insights
that enhance their marketing and sales strategies."
Part of Oracle Fusion Applications, Oracle Cloud CX helps
organizations connect data and workflows across marketing, sales,
and service to make every customer interaction matter. To learn how
Oracle Cloud CX can help your organization improve the customer
experience and build brand loyalty, please visit:
oracle.com/cx.
About Oracle
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applications plus secure, autonomous infrastructure in the Oracle
Cloud. For more information about Oracle (NYSE: ORCL), please visit
us at www.oracle.com.
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SOURCE Oracle