GUANGZHOU, China, March 15, 2022 /PRNewswire/ -- Onion Global
Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG),
a next-generation lifestyle brand platform that incubates, markets,
and distributes the world's fresh, fashionable, and future brands
to young people in China and
across Asia, hosted its
6th Anniversary Celebration in February 2022, in Guangzhou, China. The "Red Tide" themed event
revisited the Company's development milestones, showcased its
high-growth brand incubation business model, and detailed its
future development strategy. The event was attended by industry
leaders, business partners, and investors across sectors spanning
from wholesale, retail, houseware, e-commerce, to multi-media.
Since the Company's establishment in 2015, Onion Global has
undergone a series of business transformations, starting from a
trading company, growing to a cross-border e-commerce platform, and
now upgrading to a comprehensive brand management platform. In
May 2021, Onion Global was
successfully listed on the New York Stock Exchange, as the first
Chinese next-generation lifestyle brand platform.
Key milestones over the past six years:
- Created the "Beauty Carnival" shopping festival for global
brands;
- Became a brand management company;
- Built a private label brand matrix called "Luca Brand";
- Developed a full value chain of services throughout the brand
life cycle;
- Built a network covering nearly 800,000 KOCs.
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global commented, "We are thrilled to celebrate the
6th anniversary of Onion Global. The 'Red Tide'
theme represents Onion Global's culture of youth, passion, and
perseverance in our employees that has been built over the past six
years. Based on our research into people's future lifestyle habits,
we believe that there will be three major demands arising from the
consumption upgrade era, namely, effective beauty products, healthy
living products, and 'lazy
economy' products (time and
labor-saving). These demands can only be appropriately addressed by
products empowered by technology. For Biotechnology product
categories, we will strive to achieve breakthroughs in two
technological areas: regenerative technology and restorative
technology. For Health and Wellness, we will enter the packaged
ready-to-eat healthy food space, as people are more
health-conscious since the outbreak of COVID-19. In addition to
healthy eating, we also believe that a healthy life also involves
multi-dimensional healing for body, mind, and soul. For Smart
Technology, we will further study household products that better
cater to people's needs in their daily life in the years to come.
Meanwhile, we will pay closer attention to the user lifecycle to
explore users' needs in multiple scenarios under segmented
categories, and develop products designed for different genders and
ages. Going forward, Onion Global will continue to invest in
growing its private domain traffic to reach consumers more
directly, such as WeChat mini-programs. We will continue to work
with more quality suppliers, delve deeper into product research,
and provide consumers with high-quality and innovative products
with technical barriers to improve consumers' quality of life."
The event venue was decorated with the bold red theme color of
the "Red Tide" - symbolic of the youth, passion, and
perseverance of the Company's culture. By integrating a bold color
with new technologies and designs, the venue created an immersive
atmosphere eliciting a visual, auditory, and tactile response from
the audience. The venue featured three pavilions including
Biotechnology, Smart Technology, and Health and Wellness to allow
participants to experience the Company's cutting-edge
technologies.
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry, and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that incubates, markets, and distributes the world's
fresh, fashionable, and future brands, which we refer to as "3F
brands," to young people in China and across Asia.
The Company's mission is to be the dream factory of lifestyle
brands for young people. The Company's platform offers an
integrated solution to develop, market, and distribute new and
inspiring branded products, thereby reshaping the lifestyle
shopping and consumer culture in China. Onion Global Limited
has been listed on New York Stock Exchange since May 2021.
For more information, please
visit: http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc
Christensen
Mr. Eric Yuan
E-mail: eyuan@christensenir.com
Tel: +86-10-5900-1548
In the United States:
Christensen
Ms. Linda Bergkamp
E-mail: lbergkamp@christensenir.com
Tel: +1-480-614-300
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SOURCE Onion Global Limited