NEW YORK, April 6, 2021 /PRNewswire/ -- Omnicom Group
(NYSE: OMC) today announced it has signed a multi-year
agreement with Allianz, a leading financial services provider, for
creative development and production services. Through this master
framework agreement, Omnicom will produce work for Allianz on a
global and local level, offering creative solutions to activate the
global brand strategy for the more than 70 countries Allianz
operates in.
The global relationship will be managed by the "A-Lab", a
specially formed, multi-disciplinary team of leaders who will lead,
direct and align all brand activities from a strategy, creative,
audience and data perspective. In an open ecosystem approach, the
"A-Lab" will pull together teams for individual projects with
best-in-class capabilities from Omnicom and beyond.
"We are thrilled to partner with Allianz to further strengthen
its brand, with a focus on increasing its role in the lives of
consumers around the world," said Asit Mehra, Executive Vice
President at Omnicom Group. "We're leveraging Omnicom's global
scale and stand-out creativity to create a nimble, flexible and
bespoke solution, led by the 'A-Lab'. With the full power of
Omnicom being tapped, we're ready to help Allianz continue building
prominence worldwide."
Allianz continues to rapidly build its brand across the globe.
In Interbrand's 2020 ranking of Best Global Brands, Allianz emerged
as the top insurance brand in the world for the second year in a
row. In just ten years, Allianz moved from 67th place on
the list with a brand value of $4.9
billion in 2010, to 39th place with a brand value
of almost $13 billion in 2020. The
quick growth highlights its amounting strength, and the company has
set a goal to become a Top 25 brand by 2025.
The agreement with Omnicom comes after an intense pitch process
involving a number of industry competitors and several months of
deliberation. Omnicom will kick off its creative solutions for
Allianz in the second quarter of 2021.
About Omnicom Group Inc.
Omnicom Group
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 70
countries. Follow us on Twitter for the latest news.
About Allianz
The Allianz Group is one of the world's leading insurers and asset
managers with more than 100 million* private and corporate
customers in more than 70 countries. Allianz customers benefit from
a broad range of personal and corporate insurance services, ranging
from property, life and health insurance to assistance services to
credit insurance and global business insurance. Allianz is one of
the world's largest investors, managing around 790 billion euros on behalf of its insurance
customers. Furthermore, our asset managers PIMCO and Allianz Global
Investors manage 1.7 trillion euros
of third-party assets. Thanks to our systematic integration of
ecological and social criteria in our business processes and
investment decisions, we are amongst the leaders in the insurance
industry in the Dow Jones Sustainability Index. In 2020, over
150,000 employees achieved total revenues of 140 billion euros and an operating profit of
10.8 billion euros for the group.
These assessments are, as always, subject to the disclaimer
provided below.
*Including non-consolidated entities with Allianz customers.
View original
content:http://www.prnewswire.com/news-releases/allianz-establishes-new-agency-ecosystem-with-multi-year-agreement-with-omnicom-group-301263408.html
SOURCE Omnicom Group Inc.