NEW YORK, Aug. 18, 2020 /PRNewswire/ -- BBDO Worldwide
announced today that Jason Rosario
has been hired as Chief Diversity, Equity, and Inclusion Officer.
Rosario brings over 14 years of experience, and a track record for
driving change.
Rosario will be based in New
York, report to BBDO Worldwide President & CEO,
Andrew Robertson, and partner
with senior leadership to impact agency diversity policy and plans,
recruitment, retention, training, education, and leverage of the
network's work to advance diversity, equity, and inclusion, in the
network, the industry, and society at large.
"We have a unique opportunity to transform BBDO, and the
advertising industry at-large, through an intersectional and
equitable lens. We want to continue to evolve our
agency's mindset to foster a new wave of inclusive
culture and accountability, while, of course, doing great and
resonant work for our clients. I'm excited to take on
this next challenge at such an iconic agency and to see our
progress in action," said Rosario.
Rosario has worked with top clients including Netflix, Yahoo!,
Spotify, Verizon Media Group, and Huffington Post, helping brands
identify inclusive practices at the enterprise level. In 2017, he
founded The Lives of Men, a social impact creative agency that
explores themes around masculinity, mental health and culture. He
has facilitated numerous workshops on allyship, psychological
safety, race, and culture.
Prior to this, Rosario worked for Verizon Media Group as Manager
of Global Diversity & Inclusion and was the Executive Producer
and Host of the Yahoo! News original web series "Dear Men." He
has a background in financial services and is a graduate of
NYU's Stern School of Business.
Rosario also sits on the board of Made of Millions, a
non-profit organization changing the negative stigmas around mental
health. In 2019 he was selected as one of Black Enterprise's "BE
Modern Men of Distinction."
He begins September
8th.
ABOUT BBDO
BBDO's mantra is "The Work. The Work. The
Work." Every day, BBDO people in 289 offices in 81 countries
work day by day, job by job and client by client to create and
deliver the world's most compelling commercial content. BBDO
is part of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com), a leading global marketing and corporate
communications company.
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SOURCE BBDO Worldwide