DALLAS, July 27, 2020 /PRNewswire/ -- Credera, a
consulting firm focused on strategy, transformation, data, and
technology, today announced it has acquired a majority stake in
London-based DMW Group to expand
its consulting and digital transformation capabilities into
Europe. Credera is part of Omnicom
Precision Marketing Group, the digital and customer relationship
management specialist practice area within Omnicom Group Inc.
(NYSE: OMC).
DMW is a leading independent technology consultancy,
specializing in the design, delivery, and implementation of data
and digital transformation programs. Its people-first and
outcome-focused approach drives success for some of the world's
biggest brands, including Burberry, Google, and Lloyds of London,
as well as for several U.K. government agencies. DMW's management
team, led by CEO Chris Dean, will
continue in their current roles.
"DMW's capabilities in managing and executing integral projects
for C-suite leaders extend the depth and breadth of our data,
digital transformation, and technology capabilities into
Europe," said Justin Bell, President and Chief Executive
Officer, Credera. "I want to welcome Chris and the entire team at
DMW to the Credera and Omnicom family."
"We immediately saw the cultural and strategic alignment with
the Credera team, along with the extensive global client
relationships and services of the Omnicom network, as great
opportunities for our people and our clients," said DMW's
Chris Dean. "Credera and DMW are
well matched in that we both genuinely care about achieving great
outcomes for our clients with a hands-on style based on respect,
integrity and professionalism."
"DMW adds outstanding strategic advisory and program leadership
skills to our organization in Europe," said Luke
Taylor, Chief Executive Officer of Omnicom Precision
Marketing Group. "The cultural fit and complementary skillsets of
Credera and DMW will meet our global clients' need for services at
the intersection of business strategy, technology and
transformation."
DMW is headquartered in London
and has been recognized by Great Place to Work Institute as one of
the best places to work in the UK for the past five
consecutive years.
ABOUT DMW GROUP
DMW Group (DMWGroup.co.uk) is an
independent technology consultancy headquartered in London with offices in Leeds and Manchester. We help our clients
to deliver large-scale organizational and technology change
initiatives. Our services include advisory, delivery
management and engineering across Financial Services, Public
Sector and Energy and Commercial sectors. We partner with our
clients in solving complex problems and our pragmatic style
together with our outcome-centric approach mean that we make a
significant difference to our clients' success, helping them to
realise business benefits more quickly.
ABOUT CREDERA
Credera (credera.com) is a consulting
firm focused on strategy, transformation, data and technology. As a
part of Omnicom Precision Marketing Group, our more than 400
consultants across the globe partner together with clients ranging
from Fortune 500 companies to emerging industry leaders from
strategy to execution to create tangible business results.
Credera's deep business acumen and technical expertise, combined
with a deep dedication to building trusted relationships, unlocks
extraordinary business performance for our clients. Our mission is
to make an extraordinary impact for our clients, people, and
communities.
ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom
Precision Marketing Group aligns Omnicom's global digital, data and
CRM capabilities to deliver precisely targeted and meaningful
customer experiences at scale. Using its universal framework of
connected data, connected intelligence and connected experiences,
OPMG provides services that include data-driven product / service
design, adTech / marTech strategy and implementation, CRM / loyalty
strategy and activation, econometric and attribution modeling and
digital experience design and development. At the core of
delivering these services is Omni, an advanced technology platform
that combines a powerful cultural insights engine with massively
scaled data insights from first-, second- and third-party sources,
including several proprietary Omnicom data partnerships.
ABOUT OMNICOM GROUP
Omnicom Group
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and
buying, digital and interactive marketing, direct and promotional
marketing, public relations and other specialty communications
services to over 5,000 clients in more than 70 countries.
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SOURCE Omnicom Precision Marketing Group