NEW YORK, May 9, 2019 /PRNewswire/ -- Conroy Media,
Ltd., a full-service boutique advertising media buying agency,
headquartered outside of Chicago,
has entered into a multi-year agreement with Nielsen (NYSE: NLSN)
for Local TV and Audio electronic ratings services in multiple
markets across the country. Conroy Media, a long-time
Nielsen Scarborough subscriber, has
expanded its relationship with Nielsen, citing a number of reasons,
notably accuracy and accountability.
"We have a number of clients where it's critical to be able to
respond in a 24/7 mode, and having accurate data is essential to
our execution," said Sue Conroy
McLeod, President of Conroy Media, Ltd. "The
accountability factor, expertise needed to identify appropriate
channels to cover geographic footprints, and ability to back up
recommendations with data and facts, that's what Nielsen brings to
the table."
"Our philosophy is built upon a holistic approach to marketing
solutions," continues McLeod. "As solution providers for our
clients, the end game is to be positioned to advise clients to save
their money, maximize profitability and add value. With the
plethora of companies out there offering consumer and audience
data, Nielsen has by far been the most helpful, operating as a
partner - and we really appreciate that. Nielsen views us a
partner, and even as a mid-size agency, we feel we have been
treated with as much importance as any of the bigger agencies."
"We are delighted to continue and expand our relationship with
Conroy Media," said David Hohman, EVP & Managing Director,
Nielsen Media Demand Side. "As a significant player in the agency
world, we are excited to share our enhanced local TV measurement
and audio products to help Conroy continue to provide their clients
with excellent service, and grow their business using Nielsen's
comprehensive and accurate audience measurement insights."
ABOUT CONROY MEDIA, LTD.
Conroy Media, Ltd. is a
full-service marketing and media management company based in
Oak Brook, Illinois, outside of
Chicago. Conroy specializes in
crafting customized strategic media communications solutions for a
wide range of clientele, including healthcare, governmental
contracts, tourism, communications, beverages, consumer packaged
goods,education, financial services, direct response, retail,
professional services, quick-service restaurants, automotive and
multi-unit franchise co-ops. For more information, visit
www.conroymedialtd.com.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail, and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
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SOURCE Nielsen