NEW YORK, June 7, 2019 /PRNewswire/ -- Today, Nielsen
(NYSE: NLSN) announced that Sun Broadcast Group has expanded its
relationship to license Nielsen Media Impact (NMI) powered by
Nielsen's Total Media Fusion. Nielsen Media Impact is a
cross-platform media planning and optimization solution that helps
clients understand total campaign reach, frequency and duplication
using advanced audience segments. Nielsen Media Impact will enable
Sun Broadcast Group to demonstrate the value that its unique
audiences bring to an advertiser's media plan and illustrate
radio's incremental reach.
"With Nielsen Media Impact, we can show advertisers the effect
on overall campaign reach and frequency when money is moved between
media," said Jay Bailey, President
and Founder, Sun Broadcast Group. "As we continue to expand our
footprint to better serve our affiliates, advertisers and partners
across the country, the usage of Nielsen Media Impact will have a
vital part in evaluating the efficiency of our plans and
demonstrating the true value of radio in driving sales."
Nielsen Media Impact is a personalized media planning solution
that enables cost-effective decision making about where and when to
engage audiences with content and advertising. For national
planning, Nielsen Media Impact uses respondent-level data from
Nielsen's Total Media Fusion, which includes TV, video-on-demand
(VOD), subscription VOD (SVOD), TV connected device, digital,
digital-place based, print, radio and cinema. Nielsen national
radio data within Nielsen Media Impact allows buyers and sellers to
understand the value of radio as a medium at the national level and
the incremental reach achieved by including national radio in the
media mix. Along with the ability to compare radio with other
national media, radio within NMI is flexible and includes several
marketbreaks, including custom dayparts, radio formats, owner
groups and RADAR networks.
One Platform. All Media. Nielsen's Total Media Fusion,
the data fueling Nielsen Media Impact, incorporates the most
granular respondent-level data from Nielsen measurement panels
along with U.S. census calibration for the most comprehensive view
of the media landscape in one data set.
"We are pleased to welcome Sun Broadcast Group as a subscriber
to Nielsen Media Impact," said Brad
Kelly, Managing Director, Nielsen
Audio. "The media landscape is evolving quickly.
Cross-platform planning and buying are becoming 'table stakes' with
big advertisers. Equipped with this powerful new Nielsen solution,
Sun Broadcast Group will be using real data to effectively
demonstrate how its radio assets can supplement and amplify the
effectiveness of TV ad campaigns."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and
data analytics company that provides the most complete and trusted
view available of consumers and markets worldwide. Our approach
marries proprietary Nielsen data with other data sources to help
clients around the world understand what's happening now, what's
happening next, and how to best act on this knowledge. For more
than 90 years Nielsen has provided data and analytics based on
scientific rigor and innovation, continually developing new ways to
answer the most important questions facing the media, advertising,
retail and fast-moving consumer goods industries. An S&P 500
company, Nielsen has operations in over 100 countries, covering
more than 90% of the world's population. For more information,
visit www.nielsen.com.
ABOUT SUN BROADCAST GROUP
Named one of the fastest growing companies in America by Inc.
Magazine three years in a row, Sun Broadcast Group is a national
radio network reaching over 205 million listeners through its more
than 5,500 affiliates in both English and Spanish-language.
Headquartered in New York City and
with offices in Boston and
Boca Raton, FL, Sun offers ad
sales representation, syndication and programming support to
producers, hosts and radio networks nationwide. Its growing program
and sales offerings includes the Sun Select RADAR® Network, The Hit
List with Fitz, Country Fried Mix, The Michael Baisden Show, The Jim Brickman Show,
Retro Pop Reunion, Throwback Nation Radio, Woody & Wilcox and
many more.
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SOURCE Nielsen