IRVINE, Calif., Oct. 14, 2019 /PRNewswire/ -- For the
seventh year in a row, Taco Bell is giving fans across the country
another reason to get excited for the World Series: free tacos. But
this year, Taco Bell is raising the stakes again. By teaming up
with BetMGM, operated by Roar Digital, BetMGM will offer sports and
taco fans alike the chance to wager real money on what player they
think will steal the first base of the World Series - an honor Taco
Bell has dubbed, 'Taco Hero.'*
"When it comes to the World Series, rooting for that first
stolen base and rejoicing for free tacos has really become the game
within the game. So, teaming up with BetMGM to give fans a whole
new way to participate in 'Steal A Base, Steal A Taco' felt like a
natural extension for us," said Will
Bortz, Director of Brand Partnerships and Sponsorships at
Taco Bell. "We can't wait to see fans engage with the program like
never before and, of course, we're excited to see if their
predictions come true."
Fans looking to test their luck this October can participate at
MGM Resorts in Nevada,
Mississippi and New Jersey, or download the BetMGM digital app
in New Jersey (playMGM in
Nevada). BetMGM will post prop
bets on October 14, before the end of
the League Championship Series presented by GEICO, offering a list
of active players from the four remaining playoff teams. BetMGM
oddsmakers will use historical data and their odds-making process
to post real odds, which will be updated as the Postseason
progresses. But win or lose, everyone's a winner when free tacos
are being offered.
"The 2019 World Series is certain to feature some of baseball's
biggest stars and most recognized teams, along with millions of
hungry baseball fans," said Matt
Prevost, Chief Marketing Officer, Roar Digital. "Taco Bell's
'Steal a Base, Steal a Taco' promotion is one of the most talked
about and engaging initiatives in all of sports, and we are
thrilled to be taking part in this fun and interactive experience
via our BetMGM app as well as at participating MGM Resorts."
The 2019 World Series presented by YouTube TV starts
Tuesday, October 22, 2019. Once the
first base is stolen in the World Series, Taco Bell will announce
the redemption day for America to cash in on a free Nacho Cheese
Doritos® Locos Tacos at all participating U.S. Taco Bell locations,
while supplies last.
Fans that are registered users on Taco Bell's website or app can
redeem their free Nacho Cheese Doritos® Locos Tacos online or via
mobile (all day, redemption date to be confirmed). Offer excludes
delivery. Offer excludes Nacho Cheese Doritos® Locos Tacos
Supreme®. Limit one (1) free Nacho Cheese Doritos® Locos Tacos per
person or registered account in the fifty (50) U.S. States and the
District of Columbia. Check
out www.TacoBell.com/StealATaco for full terms and
conditions.
*Valid only in Nevada,
Mississippi and New Jersey at MGM Sportsbooks and via the
BetMGM App in New Jersey and the
PlayMGM App in Nevada. Must be 21
or older. If you or someone you know has a gambling problem and
wants help, call 1-800-GAMBLER.
About Taco Bell Corp.
For information about Taco Bell,
visit www.TacoBell.com/news or find us on social media.
Like: Facebook.com/tacobell -- Follow: @TacoBell
and @TacoBellNews (Twitter), tacobell (Instagram) and
tacobell (Snapchat) -- Subscribe: YouTube.com/tacobell –
Explore: ta.co
About Roar Digital
Roar Digital LLC is the US sports betting and online gaming
venture, owned by MGM Resorts International (NYSE: MGM) and
GVC Holdings Plc (LSE: GVC). Based in New
Jersey, the venture was established in July 2018 to create a world-class sports betting
and online gaming platform in the United
States, in order to take advantage of the new opportunities
created by the U.S. Supreme Court's decision to overturn the U.S.
federal Professional and Amateur Sports Protection Act (PASPA).
Utilizing GVC's US-licensed, state-of-the-art proprietary
technology platform, Roar Digital offers sports betting and online
gaming via market leading brands including playMGM and partypoker.
The venture will have exclusive access to MGM's U.S. land-based and
online sports betting, major tournament poker, and online gaming
businesses.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global
entertainment company with national and international locations
featuring best-in-class hotels and casinos, state-of-the-art
meetings and conference spaces, incredible live and theatrical
entertainment experiences, and an extensive array of restaurant,
nightlife and retail offerings. MGM Resorts creates immersive,
iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts
portfolio encompasses 30 unique hotel and destination gaming
offerings including some of the most recognizable resort brands in
the industry. Expanding throughout the U.S. and around the world,
the company recently acquired the operations of Empire City Casino
in New York and Hard Rock Rocksino
in Ohio, which was rebranded as
MGM Northfield Park. In 2018, MGM Resorts opened MGM Springfield in
Massachusetts, MGM COTAI in
Macau, and the first
Bellagio-branded hotel in Shanghai. The 82,000 global employees of MGM
Resorts are proud of their company for being recognized as one of
FORTUNE® Magazine's World's Most Admired Companies®. For more
information visit us at www.mgmresorts.com.
Statements in this release that are not historical facts are
"forward-looking" statements and "safe harbor statements" within
the meaning of the Private Securities Litigation Reform Act of 1995
that involve risks and/or uncertainties, including those described
in MGM Resorts' public filings with the SEC. MGM Resorts has based
forward-looking statements on management's current expectations and
assumptions and not on historical facts. Examples of these
statements include, but are not limited to, statements regarding
the future results of BetMGM. Among the important factors that
could cause actual results to differ materially from those
indicated in such forward-looking statements include effects of
economic conditions and market conditions in the markets in which
MGM Resorts operates and competition with other destination travel
locations throughout the United
States and the world, the design, timing and costs of
expansion projects, risks relating to international operations,
permits, licenses, financings, approvals and other contingencies in
connection with growth in new or existing jurisdictions and
additional risks and uncertainties described in MGM Resorts' Form
10-K, Form 10-Q and Form 8-K reports (including all amendments to
those reports). In providing forward-looking statements, MGM
Resorts is not undertaking any duty or obligation to update these
statements publicly as a result of new information, future events
or otherwise, except as required by law. If MGM Resorts updates one
or more forward-looking statements, no inference should be drawn
that it will make additional updates with respect to those other
forward-looking statements.
Taco Bell Corp.
Matt Prince, 949-863-4367
Matt.Prince@yum.com
Edelman
Emily Erskine, 323-202-1021
Emily.Erskine@edelman.com
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SOURCE Taco Bell Corp.