Multimedia News Release - Prom Perfection 101 David's Bridal Announces Fashion Trends & Tips for the 2005 Prom Season CONSHOHOCKEN, Penn., March 31 /PRNewswire/ -- It's prom time once again, and across the nation teens are busy preparing for the most special night of the year. As all teenage girls will attest, once they've found the perfect date, the highly anticipated search is not over .... in fact, the real search, for their dream dress, has only just begun. Keenly aware of the importance teenagers place on prom night, David's Bridal -- the leading national retailer offering an unparalleled selection of affordable, on-trend prom dresses and accessories - offers "Prom Perfection 101," the latest prom trends, styles and tips to help girls achieve a red carpet look for the night of their dreams. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/davidsbridal/21494 "Prom is a right of passage in a young girl's life and therefore, extraordinary emphasis is placed on what they wear as an expression of their personality," says Atoosa Rubenstein, Editor-In-Chief of Seventeen. "Girls should take the time to try on a variety of dresses so that they learn what styles suit them and what colors will make them look and feel their best." To ensure that girls are "in the know" about the hottest fashions for prom 2005, following are the top 5 prom trends and complementing styles, compliments of industry leader David's Bridal: * Shimmer and Shine: Reminiscent of old Hollywood glamour from the 40s and 50s, shiny gowns reign supreme this prom season. Lightweight fabrics such as charmeuse offer a comfortable, smooth and silky look that is sure to flatter the figure on that unforgettable night. A body-hugging, fuchsia charmeuse halter dress with decorative rhinestone ring accent and scarf back is our pick to achieve this elegant look. * Beautiful Ball Gowns: For the girl who wants to look and feel like a princess, ball gowns are the perfect look to make her the belle of the ball. Not only are these gowns suitable for all body types, but they also add a feminine flair with their delicate and "airy" styling. We recommend a beautiful empire waist, lace and beaded satin bodice with tulle ball gown skirt that is reminiscent of Hilary Duff's gown in A Cinderella Story. * Color Kaleidoscope: Guaranteed to make you stand out in a crowd, vibrant colors such as turquoise, lime, coral and fuchsia are definite must- haves for prom '05. Ombre -- the subtle transition from one color to another -- will also have a big presence, offering unique designs for the more fashion-forward prom goer. A sweet, yet sensuous spaghetti strap chiffon wrap dress in coral/fuchsia, with side ruching and a delicate flower detail, is a fabulous example of this top trend. * Terrific Trumpet Skirts: Taking a cue from this year's Oscars, trumpet skirts are hotter than ever. With their ability to fit, flare and accentuate your best assets, this figure flattering style is a celebrity favorite and a great choice for prom. A stunning beaded satin halter dress with trumpet skirt, which comes in several shades of blue and green, tops our list for a sophisticated star quality look. * "Fresh" Fabrics: For a fun and unique look this prom, novelty fabrications, such as heavy shimmer, glitter organza, glitter mesh or flocked chiffon are the way to go. These stylish fabrics allow girls to showcase their individual style in a dress that speaks to her personality. We recommend a glitter mesh ballgown with tulip front in blue or pink to dazzle the crowd. So, now that you know the trends, where to begin? First, check out a website like DavidsProm.com to review your options and get a sense of the styles that are appealing to you. Then, go to your local store and try on your top picks. "Trying on a dress in your actual size is essential to understanding what styles flatter your body," according to Ramona de la Rosa, Senior Vice President of the dress division at David's Bridal. "At David's Bridal, we carry dresses in sizes 2-24 and plus sizes 14W-22W in-store, so that every girl can find the dress of their dreams and even take it home that day." Think you're done once you've got the dress? Think again! No Prom look is complete without the finishing touches: * Accessories: Once that fantasy dress is found, the next step is to select the complementing accessories. David's Bridal offers a wide assortment of the latest prom accoutrements to showcase your scintillating style. From chic handbags and wraps in an array of hot colors to sparkling jewelry and stylish shoes with interchangeable ribbons that are sure to keep girls on the dance floor all night long, the details are undoubtedly divine. To emulate the Oscar look, try a traditional pearl and crystal choker, funky crystal chain drop earrings or a crystal brooch to personalize your dress. * Hair: An essential part of any look is a magnificent mane. Hair stylist to the stars, Melizah Schmidt -- who has worked with Hilary Duff and on the set of Miss Congeniality -- offers styling tips to achieve prom perfection. Schmitt asserts that it's easy to jazz up a hairstyle by using simple, classic, hair clips or flowers. For those looking to make more of a statement, try a crystal headband, tiara or even hair extensions. However, she warns to be sure to balance your look so that you don't take away from your elegant style. * Make-up: To complete the image, use makeup that complements your skin tone and brings out your inner beauty. Since you'll be smiling all night long, Jacenda Burkett, one of Hollywood's top make-up artists who has worked with beautiful stars such as Kate Bekinsale and Shakira, offers simple tips for luscious lips. For a modern look, opt for colored lip gloss instead of lipstick, as you can't go wrong with all the fun, pretty options. If you love the dramatic look of lipstick, here's a trick to make it last longer: fill in lips with liner, blot with a little powder, then apply lipstick and reline. Whether your style is sweet princess or fashion diva, be true to your personality and go for a look with which you'll be comfortable on Prom night. For a vast assortment of exclusive styles that are sure to satisfy every fashion personality, visit David's Bridal -- the ultimate prom shopping destination -- for dresses that start at just $99. And lastly, when the big moment finally arrives, put on your party dress and dance the night away! Log on to http://www.davidsprom.com/ to view the full assortment of prom dresses and accessories, as well as view more helpful makeup and hairstyling tips from celebrity experts, Jacenda Burkett and Melizah Schmidt. Call 1-877-704-PROM for a David's Bridal store near you. Please note that prom styles and availability may vary per store. About David's Bridal: With more than 50 years of bridal and special occasion experience, David's Bridal understands the importance of providing women with a vast selection of exquisitely crafted dresses, available at affordable prices. Today, with more than 240 locations nationwide, David's Bridal continues to expand its retail store locations, maintaining its philosophy of beauty, elegance and quality. To locate a store nearby, call 1-800-480-BRIDE or log onto http://www.davidsbridal.com/. David's Bridal is a business of The May Company. (NYSE:MAY). http://www.prnewswire.com/mnr/davidsbridal/21494DATASOURCE: David's Bridal CONTACT: Lauren Diffendal, +1-212-598-4400, ext. 169, , or Jamie Grayson, +1-212-598-4400, ext. 114, jgrayson@lippetaylor, both of Lippe Taylor for David's Bridal Web site: http://www.davidsbridal.com/

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