NEW YORK, Nov. 11, 2015 /PRNewswire/ -- Martha Stewart
Living magazine, the trailblazer in the lifestyle media
category, will celebrate its 25th anniversary with the
December/January issue, available on newsstands nationwide
November 16. Martha Stewart
Living is created by the editorial staff at Martha Stewart
Living Omnimedia (NYSE: MSO www.marthastewart.com) and published
by Meredith Corporation (NYSE:MDP, www.meredith.com).
"It's hard to believe that Martha Stewart Living is twenty-five
years old! We are so proud to have created content that ultimately
established and founded a new lifestyle category for publishing. We
have seen our readership grow tremendously over the years, and our
editorial content continues to inspire, instruct, and please our
readers," says Martha Stewart,
Founder and Chief Creative Officer of Martha Stewart Living
Omnimedia, Inc.
For the anniversary issue's cover, Martha Stewart posed for world-renowned artist
Will Cotton, whose
fantastical painting features Martha in a sweet, sugary
wonderland. This portrait provided the inspiration for eight
delectable holiday desserts in the issue. The December/January
issue celebrates the silver anniversary with brilliant decorating,
recipe and gift ideas— with the classic sheen of silver. There is
also a cookie advent calendar, which highlights 25 of Martha's
favorite cookies, one from every year the magazine has been
published. All the recipes are available
at www.marthastewart.com/cookie-calendar.
"When Martha launched the magazine, she set out to create a new
kind of publication, one that focused on the joy to be had in all
aspects of the home," says Martha Stewart
Living Editor-in-Chief, Eric
Pike. "The brand and the magazine have evolved with the
times, but we have always remained true to the core mission.
Twenty-five amazing years later we are still producing beautiful,
inspirational, how-to content in every issue – and that is
truly something to celebrate."
Meredith National Media Group Vice President and Martha
Stewart Living Publisher Daren Mazzucca notes the brand
continues to resonate with consumers and marketers.
"The magazine's passion for celebrating and enhancing readers'
lives has never been more relevant to marketers," says Mazzucca.
"Our ability to engage with consumers across multiple channels and
platforms about what matters most to them in their lives, homes and
personal pursuits has enabled us to grow the magazine in new and
exciting ways."
According to the most recent Magazine 360 Report, the Martha
Stewart Living magazine brand reaches a multi-channel audience
of 16.4 million. In addition, the recent MRI comScore report
found that Martha Stewart Living has grown by double digits
(11 percent) among Millennial audiences. Overall, Meredith serves
100 million unduplicated American women and more than 60 percent of
U.S. Millennial women.
Mazzucca notes that Martha Stewart Living has posted
growth in a number of key advertising categories, including retail,
automotive, toiletries and cosmetics, and food and beverage. This
growth has been supported by well-recognized brands and marketers,
such as GMC, Toyota, Ford, Pier 1, Macy's, The Home Depot,
Mars/M&Ms, Lindt Chocolate, Hillshire Farm, Bertolli,
McCormick, and Oscar Mayer.
"Top brands recognize that Martha Stewart Living
resonates and engages with their key audiences on many platforms,"
says Mazzucca. "This includes special integrated advertising
programs such as the Advent Calendar – featuring 25 of Martha's
favorite cookies – which is sponsored by Starbucks."
The 25th Anniversary issue features a number of
special silver anniversary-themed features including:
- Magical sugary original candies and confections that showcase
the versatility of this simple ingredient
- Show-stopping DIY decorative touches that will set the mood for
winter celebrations, including chic cookie tins, glitter-dusted
candles, sparkling wreaths, and no-sew clutches embellished with
silver leaf
- Shimmering make-up picks for creating a glamorous holiday glow
this holiday season.
"We are extremely proud of this special anniversary issue, and
are looking forward to continuing to delight and inspire readers
for 25 more years," says Pike. "It is especially rewarding to see
Martha Stewart Living's strong appeal among millennials, who
personalize and customize our content in ways we never imagined;
it's fun to see all of their versions across all social media
platforms, including Facebook, Instagram, and Pinterest."
ABOUT MARTHA STEWART LIVING OMNIMEDIA, INC.
Martha
Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media
and merchandising company, inspiring and engaging consumers
with unique lifestyle content and distinctive products. The
Company reaches approximately 100 million consumers across all
media platforms each month and has a growing retail presence
in thousands of retail locations. MSLO's media brands,
available across multiple platforms, include Martha Stewart
Living, Martha Stewart Weddings, and Everyday Food; the
Company also offers books and utility Apps. MSLO's television
and video programming includes "Martha
Stewart's Cooking School" and "Martha Bakes" series on PBS, in addition to
made-for-the-web video and a vast library of how-to content
available online. MSLO also designs high-quality Martha Stewart products in a range
of lifestyle categories available through select retailers,
including The Home Depot, Macy's, JCPenney, Staples,
PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The
MSLO family of brands also includes Chef Emeril Lagasse's
media and merchandising properties. Additional information about
MSLO is at www.marthastewart.com.
ABOUT MEREDITH CORPORATION
Meredith Corporation
(NYSE: MDP; www.meredith.com) has been committed to
service journalism for more than 110 years. Today, Meredith
uses multiple distribution platforms – including broadcast
television, magazines, digital, mobile, tablets and video – to
provide consumers with content they desire and to deliver the
messages of its advertising and marketing partners.
Meredith's National Media Group reaches a multi-channel audience
of 220 million consumers every month. Meredith is the leader
in creating content across media platforms in key consumer interest
areas such as food, home, parenthood and health through well-known
brands such as Better Homes and Gardens, Parents,
Shape and Allrecipes. The National Media Group
features robust brand licensing activities, including more than
3,000 SKUs of branded products at 4,000 Walmart stores across the
U.S. Meredith Xcelerated Marketing is a leader at developing
and delivering custom content and customer relationship marketing
programs for many of the world's top brands, including Kraft,
Lowe's and Chrysler.
Meredith's Local Media Group includes 17 owned or operated
television stations reaching 11 percent of U.S.
households. Meredith's portfolio is concentrated in large,
fast-growing markets, with seven stations in the nation's Top 25 –
including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce approximately 650
hours of local news and entertainment content each week, and
operate leading local digital destinations.
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SOURCE Meredith Corporation