Marcus Theatres to Operate Former Showplace ICON Theatre in St. Louis Park, Minnesota
July 01 2024 - 9:00AM
Business Wire
Showplace ICON Theatre & Kitchen will be
renamed Marcus West End Cinema
Marcus Theatres®, a division of The Marcus Corporation®
(NYSE:MCS), announced today that it will take over the operations
of the Showplace ICON Theatre & Kitchen at the Shops at West
End in St. Louis Park, Minn., after doors closed June 30, 2024.
Through an agreement to assume operations with the property’s
owner, Marcus will reopen the theatre to customers on July 8, 2024,
as the Marcus West End Cinema.
“We’re thrilled to extend the Marcus Theatres experience to the
Shops at West End,” said Mark Gramz, president of Marcus Theatres.
“It’s an opportunity to continue to engage Marcus movie fans as
well as gain new ones and to demonstrate our continued confidence
in the theatre business as the summer blockbuster season heats
up.”
Marcus Theatres is the fourth largest theatre chain in the U.S.
and the West End Cinema will be the eighth Marcus Theatre in
Minnesota. Marcus’ extension into West End gives moviegoers
additional flexibility to screen movies in the Minneapolis area,
which already includes Marcus Oakdale, Rosemount, and Southbridge
Crossing (Shakopee) Cinemas. It also provides an additional
opportunity to grow Marcus Passport, a one-purchase movie ticket
bundle that allows moviegoers to see multiple movies in a series
for the lowest price at any Marcus Theatre during its run.
Marcus plans to welcome the staff of the Showplace ICON Theatre
into the Marcus family of associates. Additionally, all prior
Showplace ICON loyalty program members will be invited to join the
free Marcus Magical Movie Rewards loyalty program to receive
discounts, rewards, and free popcorn on Tuesdays!
Marcus Theatres’ most popular programs are Value Tuesday and
Everyday Matinee. On Tuesdays, members of Magical Movie Rewards pay
just $6 for admission and receive a free complimentary-size
popcorn. Last month, Marcus debuted its Everyday Matinee program
featuring $7 tickets for kids and seniors for all movies before
4:00 p.m. every day. For the best deals in moviegoing and
additional cost-saving programs, visit
marcustheatres.com/value.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the
fourth-largest theatre circuit in the United States and currently
owns or operates 981 screens at 78 locations in 17 states under the
Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands.
For more information, please visit www.marcustheatres.com and
follow the company on Facebook, X, Instagram, and TikTok.
About The Marcus
Corporation
Headquartered in Milwaukee, The Marcus Corporation is a leader
in the lodging and entertainment industries, with significant
company-owned real estate assets. In addition to its Marcus
Theatres division, its lodging division, Marcus® Hotels &
Resorts, owns and/or manages 16 hotels, resorts and other
properties in eight states. For more information, please visit the
company’s website at www.marcuscorp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240627261621/en/
Jenni Tetzlaff, Marcus Theatres O: (414) 905-1529 or
jennitetzlaff@marcustheatres.com Pamela Henson, Marcus Theatres O:
(414) 905-1138 or pamelahenson@marcustheatres.com
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