Leaf Group Appoints Jody Rones as Senior Vice President, Brand Partnerships
November 18 2020 - 9:00AM
Leaf Group Ltd. (NYSE: LEAF), a diversified consumer internet
company that builds enduring, creator-driven digital brands in
growing lifestyle categories, today announced the appointment of
Jody Rones to the role of Senior Vice President, Brand
Partnerships. Rones leads Leaf Group’s global sales team and will
focus on developing innovative, multi-brand campaigns that drive
results for advertising partners; he will report to Leaf Group’s
COO, Brian Pike.
“Jody’s impressive career and proven track record of developing
high-profile, multi-brand advertising campaigns makes him very
well-suited for the role of Senior Vice President, Brand
Partnerships, for Leaf Group,” said Sean Moriarty, CEO of Leaf
Group. “The nature of our business and the leadership position of
our portfolio of brands in high-passion lifestyle categories
provides a great platform for a creative sales leader and we are
confident that Jody will develop thoughtful, innovative advertising
campaigns that drive our digital businesses forward.”
Jody Rones comes to Leaf Group from Thrillist, part of Group
Nine Media, where he spent more than 10 years building the brand
from the ground up, eventually serving as Chief Revenue Officer. In
this role, Rones led all global revenue-related activities for the
digital media brand, including cross-channel media, content
development and experiential activations. He also led the team
responsible for building advertising solutions across Group Nine
and Discovery, Inc. and bringing them to market. Before joining
Thrillist, Rones held sales roles at Weather.com, Zenith and
Initiative Media. He has a proven track record of working
collaboratively with editorial and marketing leaders to develop
innovative results-driven advertising campaigns.
“I’m thrilled to be joining Leaf Group and working with such a
talented team. Leaf Group combines mass reach, tons of 1st party
data and some of the world’s top digital brands in today’s key
categories of Fitness & Wellness and Home, Art & Design,”
said Jody Rones. “I love creating unique and effective marketing
partnerships and Leaf Group’s diverse set of offerings create the
perfect platform to build imaginative, multi-brand campaigns that
engage audiences and highlight the depth and expertise of the
Company’s collection of brands.”
About Leaf GroupLeaf Group Ltd. (NYSE: LEAF) is
a diversified consumer internet company that builds enduring,
creator-driven brands that reach passionate audiences in large and
growing lifestyle categories, including fitness and wellness
(Well+Good, Livestrong.com and MyPlate App), and home, art and
design (Saatchi Art, Society6 and Hunker). For more information
about Leaf Group, visit www.leafgroup.com.
Media ContactsSharna DadukVice President,
Communicationssharna.daduk@leafgroup.com
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