Iomega Rolls Out Luxury Portable Hard Drive for the High-Fashion Mobile User
May 22 2008 - 8:30AM
PR Newswire (US)
New Genuine Leather-Wrapped eGo Drive Delivers A 250 Gigabyte
Elegant Storage Statement SAN DIEGO, May 22 /PRNewswire-FirstCall/
-- Iomega Corporation (NYSE:IOM), a global leader in data
protection and security, today announced the new Iomega(R) eGo(TM)
Leather Portable Hard Drive, the new luxury "must have" gadget and
the perfect on-the-go portable storage device for today's business
executives and fashionistas alike. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080522/LATH013) Style to
Match Substance The 250GB* leather-bound Iomega eGo Drive
introduces a whole new way for tech enthusiasts and the in-fashion
crowd to express themselves. The rich brown leather-wrapped drive
stands out as the creme de la creme of portable storage devices,
whether on the road, strutting the proverbial "cat walk," or
displaying panache in the boardroom. Above all else, the new eGo
Leather Drive gives users a fast, powerful tool for preserving and
transporting files. Beneath the beautiful leather exterior is a
state-of-the-art USB-powered portable hard drive, bringing elegance
and efficiency to the critical task of backing up laptop and
desktop data. Since it is USB-powered, the 2.5-inch drive is simple
to operate (no power supply to carry around), and it comes as a
complete storage solution with a license for EMC(R) Retrospect(R)
HD software for automatic backups, scheduled backups, or on-demand
backups. With its 250GB of storage capacity, the new eGo Leather
Portable Hard Drive holds up to 1,000,000 photos, over 4,625 hours
of music or 375 hours of video**. The leather may look soft but the
latest edition to Iomega's eGo product line is nothing if not
rugged. Iomega's DropGuard(TM) technology protects the eGo Leather
Drive from accidental damage caused by drops of up to 51 inches
(129 cms), compared to portable hard drives from other
manufacturers that claim drops of less than 40 inches. "Around the
world the Iomega eGo Portable Hard Drive has been recognized for
its beautiful industrial design, and this leather-bound edition
brings a new esthetic of luxury and opulence to the necessity of
storing and protecting your digital life," said Tom Kampfer,
president, Iomega Corporation. "Why continue to buy cold and
impersonal computer hardware when you can truly separate yourself
from the crowd with an Iomega eGo Drive in bright colors and now a
leather model, too. And let's not kid ourselves -- looks definitely
count. Anyone one who loves leather and projecting a certain 'in
vogue' lifestyle won't be able to resist showing off their eGo
Leather Drive." Compatibility The Iomega(R) eGo(TM) Leather
Portable Hard Drive is compatible with Mac OS X 10.1 or higher and
with Microsoft(R) Windows 2000 Professional, Windows XP, and
Windows Vista(TM). EMC(R) Retrospect HD backup software is
available for download for PC only. Price and Availability The
Iomega(R) eGo(TM) Portable Hard Drive, USB 2.0, 250GB Brown Genuine
Leather is now available worldwide for $149.95 (pricing is
estimated U.S. suggested retail.) from online retailers, VARs,
resellers and select retailers, as well as at
http://www.iomega.com/. About Iomega Iomega Corporation,
headquartered in San Diego, is a worldwide leader in innovative
storage and network security solutions for small and mid-sized
businesses, consumers and others. The Company has sold more than
400 million digital storage drives and disks since its inception in
1980. Today, Iomega's product portfolio includes industry leading
network attached storage products, external hard drives, and our
award-winning removable storage technology, the REV(R) Backup
Drive. OfficeScreen(R), Iomega's managed security services,
available in the U.S. and select markets in Europe, provides
enterprise quality perimeter security and secure remote network
access for SMBs, which help protect small enterprises from data
theft and liability. To learn about all of Iomega's digital storage
products and managed services solutions, please go to the Web at
http://www.iomega.com/. Resellers can visit Iomega at
http://www.iomega.com/ipartner. NOTE: The statements contained in
this release regarding development, production and distribution of
the Iomega(R) eGo(TM) Portable Hard Drive, USB 2.0, 250GB Brown
Genuine Leather, anticipated product pricing and availability,
expected product performance and specifications, future
applications for the new product and all other statements that are
not purely historical, are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
All such forward-looking statements are based upon information
available to Iomega as of the date hereof, and Iomega disclaims any
intention or obligation to update any such forward-looking
statements. Actual results could differ materially from current
expectations. Factors that could cause or contribute to such
differences include, but are not limited to, the successful
completion of product development and testing, market acceptance
of, and demand for, the Iomega product, any difficulties
encountered in ramping up production or other manufacturing issues,
including component availability and pricing, co-development,
production, and distribution issues, product pricing and conformity
to specifications, dependence upon third party suppliers,
competition, intellectual property rights and other risks and
uncertainties identified in the reports filed from time to time by
Iomega with the U.S. Securities and Exchange Commission, including
Iomega's Annual Report on Form 10-K for the year ended December 31,
2007, and its most recent Quarterly Report on Form 10-Q. * 1 GB =
1,000,000,000 bytes. ** 4 photos/MB -- highly compressed
3-megapixel JPG photos; 1.1 min/MB -- 128 kbps MP3 audio; 11 MB/Min
-- DVD MPEG 2 (720 x 480). Copyright(C) 2008 Iomega Corporation.
All rights reserved. Iomega, eGo, REV, and OfficeScreen, are either
registered trademarks or trademarks of Iomega Corporation in the
United States and/or other countries. Media please contact: Chris
Romoser, Iomega Corporation, (858) 314-7148 Analyst/Investors,
please contact: Preston Romm, Iomega Corporation, (858) 314-7188
http://www.newscom.com/cgi-bin/prnh/20080522/LATH013
http://photoarchive.ap.org/ DATASOURCE: Iomega Corporation CONTACT:
Media, Chris Romoser, +1-858-314-7148, , or Analyst|Investors,
Preston Romm, +1-858-314-7188, both of Iomega Corporation Web site:
http://www.iomega.com/
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