Iomega Announces New Media Xporter Drive for Use With Today's Popular Game Consoles
April 17 2008 - 7:30AM
PR Newswire (US)
Innovative Cross-Platform Portable Storage Device Makes It Easy to
Enjoy Digital Video, Images and Music in the Living Room Without a
PC SAN DIEGO, April 17 /PRNewswire-FirstCall/ -- Iomega Corporation
(NYSE:IOM), a global leader in data protection and security, today
announced the new Iomega(R) Media Xporter(TM) Drive, a
game-oriented portable hard drive that provides cross-platform
media storage for Xbox(TM) 360 and PlayStation(R) 3 consoles,
making it easier than ever to utilize today's popular game consoles
and high definition televisions and other large screen TVs to share
photos, videos, and music collections with family and friends. The
wallet-sized USB-powered 160GB* Media Xporter Drive utilizes the
USB 2.0 ports on the Xbox 360 or the PlayStation 3 to give gaming
enthusiasts a convenient new way to enjoy music, digital movies,
and photos through the family game console, without the need of a
PC or digital media adapter. The new Iomega Media Xporter Drive has
been tested for compatibility with the Xbox 360 and the PlayStation
3 and like other Iomega products is a complete storage solution
that includes value-added software for converting file formats not
natively supported by the game consoles. About the Iomega Media
Xporter Drive Because the current Xbox 360 and PlayStation 3
consoles support HDMI connections and high-definition television
resolutions of up to 1080p, photos and videos stored on the Iomega
Media Xporter Drive (and displayed through either game console)
take on the breathtaking sharpness and clarity of today's most
advanced HDTV's. "The new Iomega Media Xporter Drive extends the
value of today's most popular game consoles that are already
evolving into home entertainment centers," said Ralf San Jose,
global product manager for HDD Products, Iomega Corporation. "For
the home-gamer enthusiast, the Media Xporter Drive provides an
easy-to-use portal for 160GB of family photos, music files and
videos to move beyond the computer room and into the family room
for the enjoyment of everyone." Designed for plug-and-play
operation and easy portability, Iomega's new Media Xporter Drive
features a rugged 2.5 inch portable hard drive that requires no
external power supply -- just connect its USB 2.0 "Y" cable to two
available USB 2.0 ports on the Xbox 360 or PlayStation 3. The Media
Xporter drive natively supports PlayStation 3 and Xbox 360
compatible formats such as MP3, MPEG-4 and JPEG, and it also comes
with video conversion software to convert additional video file
formats into compatible game console formats. Prism Video Converter
MX software can be downloaded free of cost to convert input files
in formats such as QuickTime, AVI, VOB and others, into MPEG-4
files that are playable by the game consoles. "The new Media
Xporter Drive is a total solution from Iomega that includes
software to convert most kinds of video formats for use with an
Xbox 360 or PlayStation 3," continued San Jose. "That means a game
console can run an entire media library, be the family video and
photo viewer, not to mention run favorite music playlists. The
Iomega Media Xporter Drive makes home entertainment accessible and
portable in a way that's fresh and relevant for today's home
gamer." As an added plus, users of the new Media Xporter Drive can
not only take their media files wherever they need them, but also
use the Media Xporter Drive as a backup solution for 160GB of media
files stored on virtually any computer with a USB port. Iomega's
new Media Xporter Drive can carry up to 640,000 photos, over 2,900
hours of music or 240 hours of video.** About the PlayStation 3 and
Xbox 360 Game Consoles Microsoft's Xbox 360(TM) game console,
released worldwide in late 2005, supports HD video output of 720p,
1080i or 1080p with the Xbox 360(TM) Component HD AV cable (or HDMI
cable for HDMI-equipped Xbox 360 units). It has 3 USB 2.0 ports
which can be used with the Iomega Media Xporter Drive. Sony's
PlayStation 3 game console, released in Japan and North America in
late 2006, supports video of 1080p, 1080i, 720p, or 480p and 480i
either through the built-in HDMI connector or through Sony's AV
Multi cable for component connections. Most models come with 4 USB
2.0 ports (except for the 40GB model which comes with 2 USB 2.0
ports), any of which can be used with the Iomega Media Xporter
Drive. Compatibility Designed for use with Xbox(TM) 360 and
PlayStation(R) 3 game consoles, the Iomega(R) Media Xporter Drive
USB 2.0, 160GB is also compatible with Apple computers (Mac(R) OS X
10.1 and above) and with Microsoft(R) Windows 2000 Professional or
above, including Windows Vista. Availability and Price The
Iomega(R) Media Xporter Drive USB 2.0, 160GB is now available in
the U.S. for $119.95 (U.S. suggested retail) and in Europe for euro
99. About Iomega Iomega Corporation, headquartered in San Diego, is
a worldwide leader in innovative storage and network security
solutions for small and mid-sized businesses, consumers and others.
The Company has sold more than 400 million digital storage drives
and disks since its inception in 1980. Today, Iomega's product
portfolio includes industry leading network attached storage
products, external hard drives, and our award-winning removable
storage technology, the REV(R) Backup Drive. OfficeScreen(R),
Iomega's managed security services, available in the U.S. and
select markets in Europe, provides enterprise quality perimeter
security and secure remote network access for SMBs, which help
protect small enterprises from data theft and liability. To learn
about all of Iomega's digital storage products and managed services
solutions, please go to the Web at http://www.iomega.com/.
Resellers can visit Iomega at http://www.iomega.com/ipartner. NOTE:
The statements contained in this release regarding development,
production and distribution of the Iomega(R) Media Xporter Drive
USB 2.0, 160GB, anticipated product pricing and availability,
expected product performance and specifications, future
applications for the new product and all other statements that are
not purely historical, are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
All such forward-looking statements are based upon information
available to Iomega as of the date hereof, and Iomega disclaims any
intention or obligation to update any such forward-looking
statements. Actual results could differ materially from current
expectations. Factors that could cause or contribute to such
differences include, but are not limited to, the successful
completion of product development and testing, market acceptance
of, and demand for, the Iomega product, any difficulties
encountered in ramping up production or other manufacturing issues,
including component availability and pricing, co-development,
production, and distribution issues, product pricing and conformity
to specifications, dependence upon third party suppliers,
competition, intellectual property rights and other risks and
uncertainties identified in the reports filed from time to time by
Iomega with the U.S. Securities and Exchange Commission, including
Iomega's Annual Report on Form 10-K for the year ended December 31,
2007, and its most recent Quarterly Report on Form 10-Q. * 1 GB =
1,000,000,000 bytes. ** 4 photos/MB - highly compressed 3-megapixel
JPG photos; 1.1 min/MB - 128 kbps MP3 audio; 11 MB/Min - DVD MPEG 2
(720 x 480). Copyright(C) 2008 Iomega Corporation. All rights
reserved. Iomega, Zip, REV, OfficeScreen, StorCenter, and Media
Xporter, are either registered trademarks or trademarks of Iomega
Corporation in the United States and/or other countries. All other
trademarks, trade names, service marks, and logos referenced herein
belong to their respective companies. Media please contact: Chris
Romoser, Iomega Corporation, (858) 314-7148 Analyst/Investors,
please contact: Preston Romm, Iomega Corporation, (858) 314-7188
DATASOURCE: Iomega Corporation CONTACT: Media, Chris Romoser,
+1-858-314-7148, , or Analyst-Investors, Preston Romm,
+1-858-314-7188, both of Iomega Corporation Web site:
http://www.iomega.com/
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