Iomega Announces Availability of New Removable REV 120GB Backup Drive
April 02 2008 - 6:30AM
PR Newswire (US)
Cost-Effective Third-Generation REV Technology Provides Superior
Backup and Archive Performance for Small Businesses And Remote
Workgroups SAN DIEGO, April 2, 2008 /PRNewswire-FirstCall/ --
Iomega Corporation (NYSE:IOM), a global leader in data storage and
protection, today announced a new pricing model and immediate
availability of the new Iomega(R) REV(R) 120GB Backup Drive, the
third generation of its award-winning REV technology and a
benchmark in smart, sensible backup for small and medium-sized
businesses, remote work groups and others. The Iomega REV 120GB
Backup Drive is now available worldwide as an external USB 2.0
model for $499.99, and as an internal SATA interface model for
$479.99. Every REV 120GB Backup Drive comes complete with one REV
120GB disk and EMC(R) award-winning Retrospect(R) Express software
for automatic backup and disaster recovery. Iomega also offers REV
120GB Server Kit models that include one REV 120GB drive and five
REV 120GB disks along with CA's BrightStor(R) ArcServe(R) Backup
software with disaster recovery. "The launch of the REV 120GB
Backup Drive is a new benchmark in cost-effective data protection
for SMBs," said Tom Kampfer, president and COO, Iomega Corporation.
"The REV 120GB drive delivers more native capacity, near
instantaneous random access to files, faster backups and restores,
and the portability of ruggedized removable cartridges -- all at a
better value than entry-level tape products and with a higher
comfort level of data protection than standard desktop hard drives.
Compared to the prior REV 70 generation pricing, the REV 120 drive
offers 50GB more capacity per disk in a drive costing approximately
$100 less. The REV 120 drive carries forward our technology
leadership with an install base of more than 350,000 REV drives and
more than 2,000,000 REV disks in the marketplace today. Our users
have the peace of mind of knowing their data is safe and secure on
a technology platform that's been growing with them for more than
four years." As part of its new pricing model for the REV product
family, Iomega is also announcing new, lower pricing today for the
second generation Iomega REV 70GB Backup Drive. The USB 2.0
interface version of the REV 70GB Backup Drive now retails for
$459.00, and internal ATAPI and SATA interface models of the REV
70GB Backup Drive retail for $449.00 each. Every stand alone REV
70GB Backup Drive comes complete with one REV 70GB disk and EMC(R)
award-winning Retrospect(R) Express software for automatic backup
and disaster recovery. Iomega also offers REV 70GB Server Kit
models which include CA's BrightStor(R) ArcServe(R) Backup software
with disaster recovery. The new Iomega REV 120GB Backup Drive is
read backwards compatible with REV 70GB disks, meaning a REV 120GB
Backup Drive can read a REV 70GB disk, allowing REV 70GB drive
users a straightforward migration path to the new REV 120GB drive
and disk platform. For more information about Iomega's REV
technology and the new Iomega REV 120GB Backup Drive, please go to
http://www.iomega.com/. Where to Buy REV 120GB Products All Iomega
REV products, including the new REV 120GB Backup Drive, are
available from a large base of value-added resellers (VARs),
systems integrators (SIs) and others that work directly with small
businesses on their storage and data protection needs. AMAX
Engineering Corporation, a Fremont, California-based value add
contract manufacturer with customers worldwide, has sold thousands
of REV products to corporations, government, educational entities
and OEM customers over the past four years. James Huang, Product
Marketing Manager at AMAX, said he is looking forward to rolling
out the new REV 120GB Backup Drive to OEM customers that are
currently utilizing REV drives in conjunction with network and
storage appliances, servers, semi-conductor, medical, printing,
banking, and entertainment products. "The REV 120GB Backup Drive
will be a well-received upgrade for many of our current REV
customers," said Huang. "REV technology has proven to be a real
winner with resellers, VARs, and corporate entities that we do
business with, as well as manufacturers of products that require
cost-effective but durable and reliable backup storage. Whether in
the U.S. or in China and the Asia market as a whole where AMAX is
bringing complete integrated storage solutions to our customers,
REV technology and the new REV 120GB Backup Drive will play a big
role in our business development and market expansion." REV Product
Pricing The Iomega REV 120GB Backup Drive is now available
worldwide as an external USB 2.0 model for $499.99, and as an
internal SATA interface model for $479.99. Iomega REV 120GB disks
are available in single-disk packs for $74.99 and five-disk packs
for $324.99. Iomega also offers a REV 120GB SATA Server Backup Kit
for $689.99, which includes one REV 120GB drive and five REV 120
disks, and a USB 2.0 version of the REV Server Backup Kit for
$699.99 (All pricing is U.S. suggested retail.) A REV 120GB ATAPI
interface model is planned for later this year. About Iomega Iomega
Corporation, headquartered in San Diego, is a worldwide leader in
innovative storage and network security solutions for small and
mid-sized businesses, consumers and others. The Company has sold
more than 400 million digital storage drives and disks since its
inception in 1980. Today, Iomega's product portfolio includes
industry leading network attached storage products, external hard
drives, and its own award-winning removable storage technology, the
REV(R) Backup Drive. OfficeScreen(R), Iomega's managed security
services, which are available in the U.S. and select markets in
Europe, provide enterprise quality perimeter security and secure
remote network access for SMBs, which help protect small
enterprises from data theft and liability. To learn about all of
Iomega's digital storage products and managed services solutions,
please go to the Web at http://www.iomega.com/. Resellers can visit
Iomega at http://www.iomega.com/ipartner. NOTE: The statements
contained in this release regarding development, production and
distribution of the new Iomega REV 120GB Backup Drive and disks,
the future release of REV products, product pricing and
availability, expected product performance and specifications,
future applications for the new product and all other statements
that are not purely historical, are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. All such forward-looking statements are based upon
information available to Iomega as of the date hereof, and Iomega
disclaims any intention or obligation to update any such
forward-looking statements. Actual results could differ materially
from current expectations. Factors that could cause or contribute
to such differences include, but are not limited to, the successful
completion of product development and testing, market acceptance
of, and demand for, the Iomega product, any difficulties
encountered in ramping up production or other manufacturing issues,
including component availability and pricing, co-development,
production, and distribution issues, product pricing and conformity
to specifications, dependence upon third party suppliers,
competition, intellectual property rights and other risks and
uncertainties identified in the reports filed from time to time by
Iomega with the U.S. Securities and Exchange Commission, including
Iomega's Annual Report on Form 10-K for the year ended December 31,
2007, and its most recent Quarterly Report on Form 10-Q. * 1 GB =
1,000,000,000 bytes. Copyright(C) 2008 Iomega Corporation. All
rights reserved. Iomega, Zip, REV, OfficeScreen, and StorCenter are
either registered trademarks or trademarks of Iomega Corporation in
the United States and/or other countries. All other trademarks,
trade names, service marks, and logos referenced herein belong to
their respective companies. Media please contact: Chris Romoser,
Iomega Corporation, (858) 314-7148 Analyst/Investors, please
contact: Preston Romm, Iomega Corporation, (858) 314-7188
DATASOURCE: Iomega Corporation CONTACT: media, Chris Romoser,
+1-858-314-7148, , or investors, Preston Romm, +1-858-314-7188,
both of Iomega Corporation Web site: http://www.iomega.com/
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